Who owns Beleza na Web?
Beleza na Web is owned by Grupo Boticário (Brazil).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Grupo Boticário — Marcas. Last checked .
Key facts
- Current owner
- Grupo Boticário reported
- Owner HQ
- 🇧🇷 Brazil, Curitiba
- Origin
- 🇧🇷 Brazil
- Category
- Internet & digital › Online commerce › Online retail
- Last verified
- · 3 sources
About Beleza na Web
Beleza na Web is the group's online beauty platform, which it calls the largest in Latin America, connecting shoppers with brands, opinion leaders and beauty professionals. It matters to the group because it sells other companies' brands as well as its own, which gives a business built on single-brand franchised shops a view of the whole market.
Ownership timeline of Beleza na Web
- Current owner Grupo Boticário [1] reported
Where Beleza na Web sits in Grupo Boticário
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Grupo Boticário ownership tree →
See the full Grupo Boticário brand portfolio (7) →
Other brands owned by Grupo Boticário
Grupo Boticário controls 7 brands on Brandtree.
- Eudora (2011)
- O Boticário (1977)
- O.U.i
- Quem disse, berenice? (2012)
- Truss Professional (2003)
- Vult
Other brands in online retail, and who owns them
The 33 brands in online retail on Brandtree belong to 21 owners. The largest is Wayfair, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| AllModern | Wayfair | 🇺🇸 United States |
| Época Cosméticos | Magalu | 🇧🇷 Brazil |
| Rakuten 24 | Rakuten | 🇯🇵 Japan |
| Amazon.com | Amazon | 🇺🇸 United States |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Freshippo | Alibaba | 🇭🇰 Hong Kong |
| Apohem | Axfood | 🇸🇪 Sweden |
About the owner: Grupo Boticário
Grupo Boticário is a privately held company headquartered in Curitiba, Brazil, founded in 1977. Brandtree records 7 brands under its control.
Grupo Boticário began in 1977 as a small compounding pharmacy in Curitiba opened by Miguel Krigsner, and is now one of Brazil's largest business groups and, by its own account, the world's largest beauty franchise. It is privately held, employs more than eighteen thousand people directly, runs more than four thousand stores and sells in over forty countries. Its brands are divided by price and by channel rather than by product category, which is why several of them sell make-up against each other.
Grupo Boticário: full profile, brands and acquisition history →
🇧🇷 Beleza na Web and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; Beleza na Web is not one of them.
- Estante Virtual — Magalu 🇧🇷
- Reclame Aqui — StoneCo 🇧🇷
- webmotors — CAR Group 🇦🇺
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
- Alexandre Birman — Azzas 2154 🇧🇷
Frequently asked questions
Who is the parent company of Beleza na Web?
The parent company of Beleza na Web is Grupo Boticário, a privately held company headquartered in Brazil.
Is Beleza na Web Brazilian?
Yes. Beleza na Web originated in Brazil and its owner, Grupo Boticário, is also headquartered in Brazil.
Is Beleza na Web still owned by Grupo Boticário?
Yes. As of 22 September 2026, Beleza na Web is still owned by Grupo Boticário. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo Boticário — Marcas — Grupo Boticário, Official document; retrieved 22 September 2026.
- [2] Grupo Boticário — Ecossistema — Grupo Boticário, Official document; retrieved 22 September 2026.
- [3] Sobre o Grupo Boticário — Grupo Boticário, Official document; retrieved 22 September 2026.
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