Who owns Estante Virtual?
Estante Virtual is owned by Magalu (Brazil, B3: MGLU3), which has owned the brand since 2020.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nossa História (Magazine Luiza investor relations), Magazine Luiza S.A. Last checked .
Key facts
- Current owner
- Magazine Luiza S.A. reported
- Owned since
- Owner HQ
- 🇧🇷 Brazil
- Origin
- 🇧🇷 Brazil
- Category
- Internet & digital › Online commerce › Marketplaces
- Parent ticker
- B3: MGLU3
- Last verified
- · 1 sources
About Estante Virtual
Estante Virtual is a book marketplace that Magalu acquired at the start of 2020, according to the history page on its investor-relations site. It is one of the group companies shown in Magalu's company menu, next to Netshoes, KaBuM!, aiqfome, Zattini, Shoestock and Época Cosméticos. The same history lists a long series of 2020 acquisitions that complemented the ecosystem, including Stoq, AiqFome and ComSchool.
Ownership timeline of Estante Virtual
Where Estante Virtual sits in Magalu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Magalu ownership tree →
See the full Magalu brand portfolio (6) →
Other brands owned by Magalu
Magalu controls 6 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
Other brands in marketplaces, and who owns them
The 50 brands in marketplaces on Brandtree belong to 21 owners. The largest is Alibaba, with 7; Magalu has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| 1688.com | Alibaba | 🇭🇰 Hong Kong |
| Allegro | Allegro | 🇵🇱 Poland |
| anibis.ch | SMG Swiss Marketplace Group | 🇨🇭 Switzerland |
| carsales | CAR Group | 🇦🇺 Australia |
| Kaspi.kz | Kaspi.kz | 🇰🇿 Kazakhstan |
| Duo Duo Grocery | PDD Holdings | 🇮🇪 Ireland |
| Depop | eBay | 🇺🇸 United States |
| Mercado Envíos | MercadoLibre | 🇺🇾 Uruguay |
About the owner: Magalu
Magalu is a publicly listed company headquartered in Brazil, founded in 1957. Brandtree records 6 brands under its control, and it is listed as B3: MGLU3.
Brazilian retailer and digital marketplace. Its investor-relations history says Luiza and Pelegrino Donato bought a gift shop in Franca, São Paulo, on 16 November 1957, which became Magazine Luiza; the company listed in 2011 and renamed itself Magalu in 2018. It describes itself as heading toward being Brazil's main digital buying and selling ecosystem, and lists Netshoes, KaBuM!, Estante Virtual, Época Cosméticos and aiqfome among the companies it bought.
🇧🇷 Estante Virtual and other Brazilian brands
Brandtree records a controlling owner for 149 brands that began in Brazil. 31 of them (21%) are now controlled by a company headquartered in another country; Estante Virtual is not one of them.
- Beleza na Web — Grupo Boticário 🇧🇷
- webmotors — CAR Group 🇦🇺
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
- Alexandre Birman — Azzas 2154 🇧🇷
- Arteris — Abertis 🇪🇸
Frequently asked questions
Who is the parent company of Estante Virtual?
The parent company of Estante Virtual is Magalu, a publicly listed company headquartered in Brazil.
Is Estante Virtual Brazilian?
Yes. Estante Virtual originated in Brazil and its owner, Magalu, is also headquartered in Brazil.
Since when has Magalu owned Estante Virtual?
Magalu has owned Estante Virtual since 2020.
Is Estante Virtual still owned by Magalu?
Yes. As of 4 October 2026, Estante Virtual is still owned by Magalu. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nossa História (Magazine Luiza investor relations) — Magazine Luiza S.A., Official document; retrieved 4 October 2026.
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