Who owns Magalu?
Magalu is owned by Magazine Luiza S.A. (Brazil, B3: MGLU3).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nossa História (Magazine Luiza investor relations), Magazine Luiza S.A. Last checked .
Key facts
- Current owner
- Magazine Luiza S.A. reported
- Owner HQ
- 🇧🇷 Brazil
- Origin
- 🇧🇷 Brazil, Franca
- Founded
- 1957 by Luiza Trajano Donato, Pelegrino José Donato
- Category
- Internet & digital › Online commerce › Marketplaces
- Parent ticker
- B3: MGLU3
- Last verified
- · 1 sources
About Magalu
Magalu, until 2018 Magazine Luiza, began as a gift shop in Franca, São Paulo, bought by Luiza and Pelegrino Donato in 1957 and renamed after a radio contest. The company launched its e-commerce site in 2000 and a marketplace platform in 2016, with around 50 partners selling on its site at the start. In 2018 the retailer shortened its name to Magalu. Its investor site calls the aim a leading Brazilian digital ecosystem.
Ownership timeline of Magalu
Where Magalu sits in Magalu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Magalu ownership tree →
See the full Magalu brand portfolio (6) →
Other brands owned by Magalu
Magalu controls 6 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
Other brands in marketplaces, and who owns them
The 50 brands in marketplaces on Brandtree belong to 21 owners. The largest is Alibaba, with 7; Magalu has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| 1688.com | Alibaba | 🇭🇰 Hong Kong |
| Allegro | Allegro | 🇵🇱 Poland |
| anibis.ch | SMG Swiss Marketplace Group | 🇨🇭 Switzerland |
| carsales | CAR Group | 🇦🇺 Australia |
| Kaspi.kz | Kaspi.kz | 🇰🇿 Kazakhstan |
| Duo Duo Grocery | PDD Holdings | 🇮🇪 Ireland |
| Depop | eBay | 🇺🇸 United States |
| Mercado Envíos | MercadoLibre | 🇺🇾 Uruguay |
About the owner: Magalu
Magalu is a publicly listed company headquartered in Brazil, founded in 1957. Brandtree records 6 brands under its control, and it is listed as B3: MGLU3.
Brazilian retailer and digital marketplace. Its investor-relations history says Luiza and Pelegrino Donato bought a gift shop in Franca, São Paulo, on 16 November 1957, which became Magazine Luiza; the company listed in 2011 and renamed itself Magalu in 2018. It describes itself as heading toward being Brazil's main digital buying and selling ecosystem, and lists Netshoes, KaBuM!, Estante Virtual, Época Cosméticos and aiqfome among the companies it bought.
🇧🇷 Magalu and other Brazilian brands
Brandtree records a controlling owner for 149 brands that began in Brazil. 31 of them (21%) are now controlled by a company headquartered in another country; Magalu is not one of them.
- Beleza na Web — Grupo Boticário 🇧🇷
- webmotors — CAR Group 🇦🇺
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
- Alexandre Birman — Azzas 2154 🇧🇷
- Arteris — Abertis 🇪🇸
Frequently asked questions
Who is the parent company of Magalu?
The parent company of Magalu is Magazine Luiza S.A., a publicly listed company headquartered in Brazil.
Is Magalu Brazilian?
Yes. Magalu originated in Brazil in 1957 and its owner, Magazine Luiza S.A., is also headquartered in Brazil.
Is Magalu still owned by Magazine Luiza S.A.?
Yes. As of 4 October 2026, Magalu is still owned by Magazine Luiza S.A. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nossa História (Magazine Luiza investor relations) — Magazine Luiza S.A., Official document; retrieved 4 October 2026.
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