Who owns KaBuM!?
KaBuM! is owned by Magalu (Brazil, B3: MGLU3), which has owned the brand since 2021.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nossa História (Magazine Luiza investor relations), Magazine Luiza S.A. Last checked .
Key facts
- Current owner
- Magazine Luiza S.A. reported
- Owned since
- Owner HQ
- 🇧🇷 Brazil
- Origin
- 🇧🇷 Brazil
- Category
- Internet & digital › Online commerce › Online retail
- Parent ticker
- B3: MGLU3
- Last verified
- · 1 sources
About KaBuM!
KaBuM! is a Brazilian e-commerce site for technology and games. Magalu bought it in 2021, which its own history calls the largest acquisition in the company's history, describing KaBuM! as a reference in technology and games e-commerce. It was one of many deals that year, which also brought in VipCommerce, SmartHint, Jovem Nerd and other businesses, and it is listed among the group companies on Magalu's investor site.
Ownership timeline of KaBuM!
Where KaBuM! sits in Magalu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Magalu ownership tree →
See the full Magalu brand portfolio (6) →
Other brands owned by Magalu
Magalu controls 6 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
Other brands in online retail, and who owns them
The 31 brands in online retail on Brandtree belong to 19 owners. The largest is Wayfair, with 6; Magalu has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| AllModern | Wayfair | 🇺🇸 United States |
| Rakuten 24 | Rakuten | 🇯🇵 Japan |
| Amazon.com | Amazon | 🇺🇸 United States |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Freshippo | Alibaba | 🇭🇰 Hong Kong |
| Apohem | Axfood | 🇸🇪 Sweden |
| Cargills Online | Cargills | 🇱🇰 Sri Lanka |
About the owner: Magalu
Magalu is a publicly listed company headquartered in Brazil, founded in 1957. Brandtree records 6 brands under its control, and it is listed as B3: MGLU3.
Brazilian retailer and digital marketplace. Its investor-relations history says Luiza and Pelegrino Donato bought a gift shop in Franca, São Paulo, on 16 November 1957, which became Magazine Luiza; the company listed in 2011 and renamed itself Magalu in 2018. It describes itself as heading toward being Brazil's main digital buying and selling ecosystem, and lists Netshoes, KaBuM!, Estante Virtual, Época Cosméticos and aiqfome among the companies it bought.
🇧🇷 KaBuM! and other Brazilian brands
Brandtree records a controlling owner for 149 brands that began in Brazil. 31 of them (21%) are now controlled by a company headquartered in another country; KaBuM! is not one of them.
- Beleza na Web — Grupo Boticário 🇧🇷
- webmotors — CAR Group 🇦🇺
- Adria — M. Dias Branco 🇧🇷
- Aena Brasil — Aena 🇪🇸
- Alexandre Birman — Azzas 2154 🇧🇷
- Arteris — Abertis 🇪🇸
Frequently asked questions
Who is the parent company of KaBuM!?
The parent company of KaBuM! is Magalu, a publicly listed company headquartered in Brazil.
Is KaBuM! Brazilian?
Yes. KaBuM! originated in Brazil and its owner, Magalu, is also headquartered in Brazil.
Since when has Magalu owned KaBuM!?
Magalu has owned KaBuM! since 2021.
Is KaBuM! still owned by Magalu?
Yes. As of 4 October 2026, KaBuM! is still owned by Magalu. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nossa História (Magazine Luiza investor relations) — Magazine Luiza S.A., Official document; retrieved 4 October 2026.
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