Wayfair: brands it owns and its ownership tree
Wayfair (NYSE: W) is a publicly listed company headquartered in Boston, Massachusetts, United States that owns 8 consumer brands across 2 categories.[1][2]
Wayfair is an American online retailer of furniture, décor, housewares and home improvement products, based in Boston and listed on the New York Stock Exchange. Its 2025 annual report describes a selection of over 40 million products from approximately 20 thousand suppliers, sold through a family of storefront brands: Wayfair itself, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional. The United States produced 88 per cent of net revenue in 2025; the company also sells in Canada, the United Kingdom and Ireland, and announced its exit from Germany in January 2025. It operated 12 physical stores at the end of 2025, excluding outlets.
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brands owned
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2
categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Wayfair Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Boston, Massachusetts, United States
- Tickers
- NYSE: W
- Revenue
- $12.5 billion (2025)[2]
- SEC CIK
- 0001616707
- Website
- www.wayfair.com
- Last verified
- · 2 sources
What Wayfair's annual report says about its business
Read from Wayfair's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Logistics, Customer service, Retail:
As of December 31, 2025, we operated the following facilities: Leased Square Footage (1) Reportable Segment (square footage in thousands) Description of Use: Logistics 18,002 United States Logistics 3,569 International Customer service 45 United States Customer service 20 International Retail 865 United States Retail 19 International Boston headquarters 1,341 United States Office space 132 United States Office space 334 International Total 24,327 (1) Represents the total leased space excluding subleases and leases that have not yet commenced.
- U.S., International:
Wayfair's operating and reportable segments are the U.S. and International.
Acquisitions and disposals named in the filing
- Sold or exited: the German market (January 2025).
For example, in January 2025, we announced our decision to exit the German market, impacting approximately 730 employees.
Wayfair in numbers
- Wayfair owns 8 consumer brands tracked here across 2 top-level categories; the largest is internet & digital with 6 brands.[1]
Wayfair financial history
Headline figures from Wayfair's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $14.1bn to $12.5bn, an average of -2.5% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $12.5bn | $17m | 0.1% | $-313,000,000 | $3.44bn | $3.23bn | 10-K | |
| $11.9bn | $-461,000,000 | -3.9% | $-492,000,000 | $3.46bn | $2.88bn | 10-K | |
| $12bn | $-813,000,000 | -6.8% | $-738,000,000 | $3.47bn | $3.09bn | 10-K | |
| $12.2bn | $-1,384,000,000 | -11.3% | $-1,331,000,000 | $3.58bn | $3.14bn | 10-K | |
| $13.7bn | $-94,000,000 | -0.7% | $-131,000,000 | $4.57bn | — | 10-K | |
| $14.1bn | $360m | 2.5% | $185m | $4.57bn | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Wayfair owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Recent changes to this record
Wayfair SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers; Results of a shareholder vote | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation; Regulation FD disclosure | |
| 8-K | Regulation FD disclosure | |
| 8-K | Regulation FD disclosure | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Regulation FD disclosure | |
| 8-K | Results of operations and financial condition | |
| 8-K | Regulation FD disclosure | |
| 8-K | Regulation FD disclosure | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation; Departure or appointment of directors or officers | |
| 8-K | Regulation FD disclosure |
Frequently asked questions
What brands does Wayfair own?
Wayfair owns 8 consumer brands tracked here, including Wayfair, Wayfair Professional, AllModern, Birch Lane, Perigold and Three Posts.
Is Wayfair an American company?
Yes. Wayfair is headquartered in Boston, Massachusetts, United States.
Who owns Wayfair?
Wayfair is a publicly listed company owned by its shareholders; it trades as W on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wayfair Inc. Annual Report on Form 10-K filed 2026-02-19 — SEC EDGAR, SEC Form 10-K, published 19 February 2026; retrieved 3 October 2026.
- [2] Wayfair Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 19 February 2026; retrieved 4 October 2026.
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