Who owns AllModern?
AllModern is owned by Wayfair (the United States, NYSE: W).[1]
Evidence: Wayfair Inc. Annual Report on Form 10-K filed 2026-02-19, SEC EDGAR, 19 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Wayfair Inc. verified
- Owner HQ
- 🇺🇸 United States, Boston, Massachusetts
- Origin
- 🇺🇸 United States
- Category
- Internet & digital › Online commerce › Online retail
- Parent ticker
- NYSE: W
- Last verified
- · 1 sources
About AllModern
AllModern is one of the specialty retail brands of Wayfair Inc., a separate storefront for modern furniture and décor that the company sums up as "Modern made simple." It draws on the same supplier base and logistics network as the main Wayfair site but shows shoppers a narrower, style-led selection, and like the other specialty brands it sells only in the United States, online and through physical stores.
How often Wayfair names AllModern in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of AllModern
Where AllModern sits in Wayfair
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wayfair ownership tree →
See the full Wayfair brand portfolio (8) →
Other brands owned by Wayfair
Wayfair controls 8 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
Other brands in online retail, and who owns them
Wayfair has more brands in online retail on Brandtree than any other owner: 6 of 31.
| Brand | Owner | Owner based in |
|---|---|---|
| Época Cosméticos | Magalu | 🇧🇷 Brazil |
| Rakuten 24 | Rakuten | 🇯🇵 Japan |
| Amazon.com | Amazon | 🇺🇸 United States |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Freshippo | Alibaba | 🇭🇰 Hong Kong |
| Apohem | Axfood | 🇸🇪 Sweden |
| Cargills Online | Cargills | 🇱🇰 Sri Lanka |
About the owner: Wayfair
Wayfair is a publicly listed company headquartered in Boston, Massachusetts, United States. Brandtree records 8 brands under its control, and it is listed as NYSE: W.
Wayfair is an American online retailer of furniture, décor, housewares and home improvement products, based in Boston and listed on the New York Stock Exchange. Its 2025 annual report describes a selection of over 40 million products from approximately 20 thousand suppliers, sold through a family of storefront brands: Wayfair itself, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional. The United States produced 88 per cent of net revenue in 2025; the company also sells in Canada, the United Kingdom and Ireland, and announced its exit from Germany in January 2025. It operated 12 physical stores at the end of 2025, excluding outlets.
🇺🇸 AllModern and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; AllModern is not one of them.
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Frequently asked questions
Who is the parent company of AllModern?
The parent company of AllModern is Wayfair, a publicly listed company headquartered in the United States.
Is AllModern American?
Yes. AllModern originated in the United States and its owner, Wayfair, is also headquartered in the United States.
Is AllModern still owned by Wayfair?
Yes. As of 3 October 2026, AllModern is still owned by Wayfair. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wayfair Inc. Annual Report on Form 10-K filed 2026-02-19 — SEC EDGAR, SEC Form 10-K, published 19 February 2026; retrieved 3 October 2026.
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