Rakuten: brands it owns and its ownership tree
Rakuten (TSE: 4755) is a publicly listed company headquartered in Tokyo, Japan that owns 12 consumer brands across 2 categories.[1]
Rakuten was founded in May 1997 as MDM Co., Ltd. with ¥10 million of capital, to build an online commerce server and run an internet shopping mall called Rakuten Ichiba. It was renamed Rakuten, Inc. in June 1999 and Rakuten Group, Inc. in April 2021, and its shares moved to the Prime Market of the Tokyo Stock Exchange in April 2022. The group reports three segments — Internet Services, FinTech and Mobile — and recorded revenue of ¥2,496,575 million and a net loss attributable to owners of ¥177,886 million for 2025, with 29,419 employees. Its head office is at 1-14-1 Tamagawa, Setagaya-ku, Tokyo.
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brands owned
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2
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Rakuten Group, Inc. (also Rakuten, Inc., Rakuten Group Kabushiki-Kaisha, MDM Co., Ltd.)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇯🇵 Tokyo, Japan
- Founded
- 1997
- Tickers
- TSE: 4755
- Website
- global.rakuten.com
- Last verified
- · 1 sources
Rakuten in numbers
- Rakuten owns 12 consumer brands tracked here across 2 top-level categories; the largest is internet & digital with 11 brands.[1]
- 2 of its brands originated outside Japan.
Everything Rakuten owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Internet & digital (11)
Full portfolio, 12 brands, with sources → · Competitors by shared categories →
Minority stakes, joint ventures and licences
- Rakuten Bank — minority stake 49.26%[1]Rakuten Group holds 49.26% of the voting rights. Its FY2025 filing states that it "does not own a majority of voting rights in Rakuten Bank, Ltd. However, the Company has determined that it has substantial control over Rakuten Bank, Ltd. and included it in the scope of consolidation"
Recent changes to this record
Frequently asked questions
What brands does Rakuten own?
Rakuten owns 12 consumer brands tracked here, including Rakuten Ichiba, Rakuten Travel, Rakuten Books, Rakuten Card, Rakuten Fashion and Rakuten Pay.
Is Rakuten a Japanese company?
Yes. Rakuten is headquartered in Tokyo, Japan and was founded in 1997.
Who owns Rakuten?
Rakuten is a publicly listed company owned by its shareholders; it trades as 4755 on the TSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Annual Securities Report ("Yukashoken-Hokokusho"), Fiscal Year Ended December 31, 2025 — Rakuten Group, Inc., Annual report, published 26 March 2026; retrieved 27 September 2026.
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