Brandtree

Who owns Rakuten Card?

Rakuten Card is owned by Rakuten (Japan, TSE: 4755).[1]

Rakuten owns 85.01% of Rakuten Card rather than all of it.

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Evidence: Annual Securities Report ("Yukashoken-Hokokusho"), Fiscal Year Ended December 31, 2025, Rakuten Group, Inc, 26 March 2026. Last checked .

Key facts

Current owner
Rakuten Group, Inc. (85.01% stake) reported
Owner HQ
🇯🇵 Japan, Tokyo
Origin
🇯🇵 Japan
Category
Internet & digital › Digital services › Payments
Parent ticker
TSE: 4755
Last verified
· 1 sources

About Rakuten Card

Rakuten Card is the group's credit card, issued by Rakuten Card Co., Ltd., a company Rakuten took control of in September 2004 when it consolidated Aozora Card Co., Ltd. Rakuten holds 85.01 per cent of its voting rights rather than all of them: in November 2024 the card company concluded a capital and business alliance with Mizuho Financial Group, and its paid-in capital stands at ¥19,324 million.

Ownership timeline of Rakuten Card

  1. Current owner Rakuten (85.01%) [1] reported Rakuten Group holds 85.01% of the voting rights in Rakuten Card Co., Ltd., which issues the card, and reports interlocking directorates with it.

Where Rakuten Card sits in Rakuten

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Rakuten Card sits in Rakuten Tree of 12 brands under Rakuten. Rakuten Rakuten Card 85.01% Rakuma Rakuten 24 Rakuten Books Rakuten Fashion Rakuten Ichiba and 6 more

Open the full Rakuten ownership tree →

See the full Rakuten brand portfolio (12) →

Other brands owned by Rakuten

Rakuten controls 12 brands on Brandtree, 11 of them in internet & digital.

Also in internet & digital

All Rakuten brands →

Other brands in payments, and who owns them

The 36 brands in payments on Brandtree belong to 19 owners. The largest is PayPal, with 4; Rakuten has 3.

BrandOwnerOwner based in
GoPay GoTo 🇮🇩 Indonesia
Kaspi Alaqan Kaspi.kz 🇰🇿 Kazakhstan
Braintree PayPal 🇺🇸 United States
Afterpay Block 🇺🇸 United States
AzamPay Bakhresa 🇹🇿 Tanzania
GrabPay Grab 🇸🇬 Singapore
Mercado Crédito MercadoLibre 🇺🇾 Uruguay
Uzum Bank Uzum 🇺🇿 Uzbekistan

Every brand in payments and its owner →

About the owner: Rakuten

Rakuten is a publicly listed company headquartered in Tokyo, Japan, founded in 1997. Brandtree records 12 brands under its control, and it is listed as TSE: 4755.

Rakuten was founded in May 1997 as MDM Co., Ltd. with ¥10 million of capital, to build an online commerce server and run an internet shopping mall called Rakuten Ichiba. It was renamed Rakuten, Inc. in June 1999 and Rakuten Group, Inc. in April 2021, and its shares moved to the Prime Market of the Tokyo Stock Exchange in April 2022. The group reports three segments — Internet Services, FinTech and Mobile — and recorded revenue of ¥2,496,575 million and a net loss attributable to owners of ¥177,886 million for 2025, with 29,419 employees. Its head office is at 1-14-1 Tamagawa, Setagaya-ku, Tokyo.

Rakuten: full profile, brands and acquisition history →

🇯🇵 Rakuten Card and other Japanese brands

Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country; Rakuten Card is not one of them.

All Japanese brands and who owns them →

Frequently asked questions

Who is the parent company of Rakuten Card?

The parent company of Rakuten Card is Rakuten, a publicly listed company headquartered in Japan.

Is Rakuten Card Japanese?

Yes. Rakuten Card originated in Japan and its owner, Rakuten, is also headquartered in Japan.

Is Rakuten Card still owned by Rakuten?

Yes. As of 27 September 2026, Rakuten Card is still owned by Rakuten (85.01% stake). The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Annual Securities Report ("Yukashoken-Hokokusho"), Fiscal Year Ended December 31, 2025 — Rakuten Group, Inc., Annual report, published 26 March 2026; retrieved 27 September 2026.

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