Who owns Rakuten 24?
Rakuten 24 is owned by Rakuten (Japan, TSE: 4755).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Annual Securities Report ("Yukashoken-Hokokusho"), Fiscal Year Ended December 31, 2025, Rakuten Group, Inc, 26 March 2026. Last checked .
Key facts
- Current owner
- Rakuten Group, Inc. reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Category
- Internet & digital › Online commerce › Online retail
- Parent ticker
- TSE: 4755
- Last verified
- · 1 sources
About Rakuten 24
Rakuten 24 is the group's own direct-sales store for medical supplies and daily necessities — the everyday drugstore and household categories — as distinct from the third-party merchants on Rakuten Ichiba. The FY2025 filing lists it among the significant services Rakuten Group, Inc. provides itself, grouping it with the company's other first-party retail operations.
Ownership timeline of Rakuten 24
Where Rakuten 24 sits in Rakuten
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Rakuten ownership tree →
See the full Rakuten brand portfolio (12) →
Other brands owned by Rakuten
Rakuten controls 12 brands on Brandtree, 11 of them in internet & digital.
Also in internet & digital
Other brands in online retail, and who owns them
The 31 brands in online retail on Brandtree belong to 19 owners. The largest is Wayfair, with 6; Rakuten has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| AllModern | Wayfair | 🇺🇸 United States |
| Época Cosméticos | Magalu | 🇧🇷 Brazil |
| Amazon.com | Amazon | 🇺🇸 United States |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Freshippo | Alibaba | 🇭🇰 Hong Kong |
| Apohem | Axfood | 🇸🇪 Sweden |
| Cargills Online | Cargills | 🇱🇰 Sri Lanka |
About the owner: Rakuten
Rakuten is a publicly listed company headquartered in Tokyo, Japan, founded in 1997. Brandtree records 12 brands under its control, and it is listed as TSE: 4755.
Rakuten was founded in May 1997 as MDM Co., Ltd. with ¥10 million of capital, to build an online commerce server and run an internet shopping mall called Rakuten Ichiba. It was renamed Rakuten, Inc. in June 1999 and Rakuten Group, Inc. in April 2021, and its shares moved to the Prime Market of the Tokyo Stock Exchange in April 2022. The group reports three segments — Internet Services, FinTech and Mobile — and recorded revenue of ¥2,496,575 million and a net loss attributable to owners of ¥177,886 million for 2025, with 29,419 employees. Its head office is at 1-14-1 Tamagawa, Setagaya-ku, Tokyo.
🇯🇵 Rakuten 24 and other Japanese brands
Brandtree records a controlling owner for 437 brands that began in Japan. 21 of them (5%) are now controlled by a company headquartered in another country; Rakuten 24 is not one of them.
- ABEMA — CyberAgent 🇯🇵
- Acquire — Kadokawa 🇯🇵
- Animal Crossing — Nintendo 🇯🇵
- Dragon Quest — Square Enix 🇯🇵
- Elden Ring — Bandai Namco 🇯🇵
- Ikyu.com — LY Corporation 🇯🇵
Frequently asked questions
Who is the parent company of Rakuten 24?
The parent company of Rakuten 24 is Rakuten, a publicly listed company headquartered in Japan.
Is Rakuten 24 Japanese?
Yes. Rakuten 24 originated in Japan and its owner, Rakuten, is also headquartered in Japan.
Is Rakuten 24 still owned by Rakuten?
Yes. As of 27 September 2026, Rakuten 24 is still owned by Rakuten. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Annual Securities Report ("Yukashoken-Hokokusho"), Fiscal Year Ended December 31, 2025 — Rakuten Group, Inc., Annual report, published 26 March 2026; retrieved 27 September 2026.
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