Brandtree

Amazon: brands it owns and its ownership tree

Amazon (NASDAQ: AMZN) is a publicly listed company headquartered in Seattle, Washington, United States that owns 11 consumer brands across 3 categories, and has 5 recorded transactions.[1][2]

Amazon began selling books online in 1994 and is now among the largest companies in the world. Its 2017 purchase of Whole Foods Market gave it a physical grocery estate, and it has since built its own grocery and household brands sold through its store.

Company facts

Legal name
Amazon.com, Inc.
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇺🇸 Seattle, Washington, United States
Founded
1994
Tickers
NASDAQ: AMZN
Revenue
$716.9 billion (2025)[2]
SEC CIK
0001018724
Wikidata
Q3884
Website
www.aboutamazon.com
Last verified
· 5 sources

What Amazon's annual report says about its business

Read from Amazon's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.

Segments the filing names

Amazon in numbers

Amazon financial history

Headline figures from Amazon's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $386.1bn to $716.9bn, an average of 13.2% a year (calculated).

Fiscal year endedRevenueOperating incomeOperating marginNet incomeTotal assetsLong-term debtFiling
$716.9bn $80bn 11.2% $77.7bn $818bn $65.6bn 10-K
$638bn $68.6bn 10.8% $59.2bn $624.9bn $52.6bn 10-K
$574.8bn $36.9bn 6.4% $30.4bn $527.9bn $58.3bn 10-K
$514bn $12.2bn 2.4% $-2,722,000,000 $462.7bn $67.2bn 10-K
$469.8bn $24.9bn 5.3% $33.4bn $420.5bn $48.7bn 10-K
$386.1bn $22.9bn 5.9% $21.3bn $321.2bn $31.8bn 10-K

Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.

Who owns the shares of Amazon

Holders of more than 5% of the voting shares, as listed in Amazon's proxy statement filed 9 April 2026. Shareholdings change daily; this is the position the filing reports.

HolderSharesShare of class
Jeffrey P. Bezos950,434,5818.8%
The Vanguard Group, Inc.771,052,5507.2%
BlackRock, Inc.630,188,6865.9%

Everything Amazon owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Amazon owns Tree of 11 brands under Amazon. Amazon 365 by Whole Foods Market Amazon Basics Amazon Web Services Amazon.com Audible Goodreads IMDb Ring and 3 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 11 brands, with sources → · Competitors by shared categories →

Acquisitions by Amazon

Acquisition closed

Amazon acquires Twitch

Amazon acquired Twitch for about $970 million in cash, outbidding Google. Live game streaming was then a niche few large companies took seriously, and Twitch remains the centre of that economy a decade later.

Value
$970m
Buyer
Amazon
Seller
—
Regulatory
None recorded
Acquisition closed

Amazon acquires Zappos

Amazon acquired Zappos for about $1.2 billion in stock. Zappos kept its own management, culture and headquarters, an unusual degree of independence that Amazon maintained for years afterwards.

Value
$1.2bn
Buyer
Amazon
Seller
—
Regulatory
None recorded
Acquisition closed

Amazon acquires Audible

Amazon acquired Audible for about $300 million, pairing spoken-word audio with the Kindle it had launched a few months earlier. Audible had sold the first portable digital audio player in 1997, four years before the iPod.

Value
$300m
Buyer
Amazon
Seller
—
Regulatory
None recorded

Full ownership and deal history →

Regulatory history

CaseRegulatorDecisionDate
Amazon / iRobot merger inquirycmacleared16 June 2023

Amazon SEC filings

The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.

Annual reports

Proxy statements

Recent current and quarterly reports

FiledFormWhat it declares
8-KOther events
8-KDeparture or appointment of directors or officers
10-QQuarterly report
8-KResults of operations and financial condition
8-KOther events
8-KOther events
8-KEntry into a material agreement; Creation of a direct financial obligation
8-KResults of a shareholder vote
10-QQuarterly report
8-KResults of operations and financial condition
8-KRegulation FD disclosure
8-KRegulation FD disclosure
8-KOther events
8-KOther events

Official recalls involving Amazon products

3 recall notices from government regulators matched to Amazon. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.

Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.

Frequently asked questions

What brands does Amazon own?

Amazon owns 11 consumer brands tracked here, including Amazon.com, Goodreads, Zappos, Amazon Web Services, Ring and Amazon Basics.

Is Amazon an American company?

Yes. Amazon is headquartered in Seattle, Washington, United States and was founded in 1994.

Who owns Amazon?

Amazon is a publicly listed company owned by its shareholders; it trades as AMZN on the NASDAQ.

What was Amazon's most recent acquisition?

The most recent completed acquisition recorded here is Whole Foods Market and 365 by Whole Foods Market on 28 August 2017.

Sources (5) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Amazon.com, Inc. Annual Report on Form 10-K filed 2026-02-06 — SEC EDGAR, SEC Form 10-K, published 6 February 2026; retrieved 16 September 2026.
  2. [2] Amazon.com, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 6 February 2026; retrieved 4 October 2026.
  3. [3] Amazon.com, Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
  4. [4] Amazon.com to acquire Audible, Inc. — Amazon.com, Inc., Official press release, published 31 January 2008; retrieved 16 September 2026.
  5. [5] Amazon / iRobot merger inquiry — Competition and Markets Authority, Regulator decision, published 16 June 2023; retrieved 16 September 2026.

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