Amazon (NASDAQ: AMZN) is a publicly listed company headquartered in Seattle, Washington, United States that owns 11 consumer brands across 3 categories, and has 5 recorded transactions.[1][2]
Amazon began selling books online in 1994 and is now among the largest companies in the world. Its 2017 purchase of Whole Foods Market gave it a physical grocery estate, and it has since built its own grocery and household brands sold through its store.
What Amazon's annual report says about its business
Read from Amazon's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
North America, International, AWS: We have organized our operations into three segments: North America, International, and AWS.
Amazon in numbers
Amazon owns 11 consumer brands tracked here across 3 top-level categories; the largest is internet & digital with 8 brands.[1]
4 recorded acquisitions, 1 of them completed since 2015; disclosed US-dollar deal values total $16.2 billion.
1 of its brands originated outside United States.
Amazon financial history
Headline figures from Amazon's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025.
Revenue moved from $386.1bn to $716.9bn, an average of 13.2% a year (calculated).
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Who owns the shares of Amazon
Holders of more than 5% of the voting shares, as listed in Amazon's proxy statement filed 9 April 2026. Shareholdings change daily; this is the position the filing reports.
Holder
Shares
Share of class
Jeffrey P. Bezos
950,434,581
8.8%
The Vanguard Group, Inc.
771,052,550
7.2%
BlackRock, Inc.
630,188,686
5.9%
Everything Amazon owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Amazon acquired Whole Foods Market for $42 per share in cash, its largest acquisition and its entry into physical grocery retail. Share prices of established supermarket chains fell sharply on the announcement, and Amazon cut Whole Foods prices within days of closing.
Amazon acquired Twitch for about $970 million in cash, outbidding Google. Live game streaming was then a niche few large companies took seriously, and Twitch remains the centre of that economy a decade later.
Amazon acquired Zappos for about $1.2 billion in stock. Zappos kept its own management, culture and headquarters, an unusual degree of independence that Amazon maintained for years afterwards.
Amazon acquired Audible for about $300 million, pairing spoken-word audio with the Kindle it had launched a few months earlier. Audible had sold the first portable digital audio player in 1997, four years before the iPod.
3 recall notices from government regulators matched to Amazon.
Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
Reason given: The weight plates can fail to engage completely during weight adjustment and dislodge from the dumbbell handle when used, posing an impact hazard.
Reason given: The recalled mattresses violate a mandatory flammability standard for mattresses, posing a fire hazard and risk of serious injury or death to consumers.
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
What brands does Amazon own?
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Amazon owns 11 consumer brands tracked here, including Amazon.com, Goodreads, Zappos, Amazon Web Services, Ring and Amazon Basics.
Is Amazon an American company?
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Yes. Amazon is headquartered in Seattle, Washington, United States and was founded in 1994.
Who owns Amazon?
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Amazon is a publicly listed company owned by its shareholders; it trades as AMZN on the NASDAQ.
What was Amazon's most recent acquisition?
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The most recent completed acquisition recorded here is Whole Foods Market and 365 by Whole Foods Market on 28 August 2017.
Sources (5) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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