ClearedPhase 1

CMA case Amazon / iRobot merger inquiry: Amazon / Roomba

The United Kingdom Competition and Markets Authority cleared Amazon's acquisition of Roomba on 16 June 2023 (case Amazon / iRobot merger inquiry).^[1]

The Competition and Markets Authority cleared Amazon's proposed acquisition of iRobot unconditionally in June 2023, finding it would not substantially lessen competition in robot vacuums. European regulators took a different view, and Amazon abandoned the transaction in January 2024 rather than contest it, leaving iRobot independent.

Decision facts

Regulator: United Kingdom Competition and Markets Authority (GB)
Case number: Amazon / iRobot merger inquiry
Decision: Cleared · Phase 1
Decided: 16 June 2023
Legal basis: Enterprise Act 2002 (voluntary notification, mandatory standstill once reviewed)

The deal under review

Acquisition terminated Announced 5 August 2022

Amazon acquires Roomba

Amazon agreed to acquire iRobot for about $1.7 billion, later reduced to about $1.4 billion. British regulators cleared it unconditionally; European regulators signalled objections, and Amazon abandoned the deal in January 2024, paying a $94 million termination fee. iRobot remains independent.

Value: $1.7bn
Buyer: Amazon
Seller: —
Regulatory: Cleared

Sources (1) & corrections

Last verified 16 June 2023. Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

[1] Amazon / iRobot merger inquiry — Competition and Markets Authority, Regulator decision, published 16 June 2023; retrieved 8 September 2026.

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