United Kingdom Competition and Markets Authority: how it reviews brand acquisitions
The Competition and Markets Authority reviews mergers affecting the United Kingdom. Notification is voluntary, but the CMA can investigate completed deals and impose an initial enforcement order that freezes integration. Phase 1 runs 40 working days; a reference to Phase 2 adds a 24-week inquiry that can require divestitures or prohibit the merger.
Official site: www.gov.uk/government/organisations/competition-and-markets-authority · Regime: Enterprise Act 2002 (voluntary notification, mandatory standstill once reviewed)
A primer on this jurisdiction's merger regime is in preparation.
Consumer-brand decisions by the CMA (7)
| Date | Case | Deal | Outcome |
|---|---|---|---|
| Oct 2023 | Microsoft / Activision Blizzard (ex-cloud streaming rights) merger inquiry | Microsoft / Activision Blizzard | Cleared with remedies |
| Jun 2023 | Amazon / iRobot merger inquiry | Amazon / Roomba | Cleared |
| Apr 2023 | Microsoft / Activision Blizzard merger inquiry | Microsoft / Activision Blizzard | Blocked |
| Oct 2022 | Facebook, Inc (now Meta Platforms, Inc) / Giphy, Inc | Meta / GIPHY | Cleared with remedies |
| Apr 2019 | J Sainsbury PLC / Asda Group Ltd merger inquiry | Sainsbury's / Asda | Blocked |
| Aug 2012 | Facebook / Instagram Inc | Meta / Instagram | Cleared |
| Nov 2008 | InBev NV/SA / Anheuser-Busch Companies, Inc | AB InBev / Budweiser and Bud Light | Cleared |