Brandtree

When did Amazon buy and sell its brands?

Amazon has completed 4 recorded acquisitions and 0 divestitures or spin-offs, spanning 2008 to 2022.

DateTypeAssetsCounterpartyValue
Aug 2022terminatedAcquisitionRoomba$1.7bn
Aug 2017AcquisitionWhole Foods Market and 365 by Whole Foods MarketWhole Foods Market, Inc.$13.7bn
Aug 2014AcquisitionTwitch$970m
Nov 2009AcquisitionZappos$1.2bn
Mar 2008AcquisitionAudible$300m

2022

Acquisition terminated

Amazon acquires Roomba

Amazon agreed to acquire iRobot for about $1.7 billion, later reduced to about $1.4 billion. British regulators cleared it unconditionally; European regulators signalled objections, and Amazon abandoned the deal in January 2024, paying a $94 million termination fee. iRobot remains independent.

Value
$1.7bn
Buyer
Amazon
Seller
Regulatory
Cleared

2017

2014

Acquisition closed

Amazon acquires Twitch

Amazon acquired Twitch for about $970 million in cash, outbidding Google. Live game streaming was then a niche few large companies took seriously, and Twitch remains the centre of that economy a decade later.

Value
$970m
Buyer
Amazon
Seller
Regulatory
None recorded

2009

Acquisition closed

Amazon acquires Zappos

Amazon acquired Zappos for about $1.2 billion in stock. Zappos kept its own management, culture and headquarters, an unusual degree of independence that Amazon maintained for years afterwards.

Value
$1.2bn
Buyer
Amazon
Seller
Regulatory
None recorded

2008

Acquisition closed

Amazon acquires Audible

Amazon acquired Audible for about $300 million, pairing spoken-word audio with the Kindle it had launched a few months earlier. Audible had sold the first portable digital audio player in 1997, four years before the iPod.

Value
$300m
Buyer
Amazon
Seller
Regulatory
None recorded

Amazon acquisitions on a timeline

Timeline of completed acquisitions by Amazon

Full chart with a text equivalent, free to republish with attribution.