Brandtree

Who owns Whole Foods Market?

Whole Foods Market is owned by Amazon (the United States, NASDAQ: AMZN), which acquired the brand on 28 August 2017 from Whole Foods Market, Inc., as part of a $13.7 billion deal that also included 365 by Whole Foods Market.[1][2] Before Amazon, Whole Foods Market was owned by Whole Foods Market, Inc. from 1980 to 2017.[2]

Evidence: Amazon.com, Inc. Annual Report on Form 10-K filed 2026-02-06, SEC EDGAR, 6 February 2026. Verified from filings; last checked .

Key facts

Current owner
Amazon.com, Inc. verified
Owned since
· deal details
Deal price (whole deal)
$13.7 billion (enterprise value) for 2 brands
Previous owner
Whole Foods Market, Inc. (1980–2017)
Owner HQ
🇺🇸 United States, Seattle, Washington
Origin
🇺🇸 United States, Austin, Texas
Founded
1980
Category
Food › Meals & meal components › Canned & shelf-stable meals
Parent ticker
NASDAQ: AMZN
Last verified
· 2 sources

About Whole Foods Market

Whole Foods Market was founded in Austin in 1980 and made organic and natural food a mainstream supermarket category in the United States, acquiring a reputation for high prices along the way. Amazon acquired it in 2017 for $13.7 billion.

How often Amazon names Whole Foods Market in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.

Annual report filedTimes Whole Foods Market is named
20260
20250
20242

Ownership timeline of Whole Foods Market

Owners of Whole Foods Market over 1980 to 2026 Whole Foods Market, Inc. 1980–2017; Amazon 2017–present Whole Foods Market, Inc. Amazon 19801990200020102020
  1. 1980 – 2017 Whole Foods Market, Inc. — sold 28 August 2017 [2] verified
  2. 2017 – present Amazon — acquired 28 August 2017 [1][2] verified

Where Whole Foods Market sits in Amazon

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Whole Foods Market sits in Amazon Tree of 11 brands under Amazon. Amazon Whole Foods Market 365 by Whole Foods Market Amazon Basics Amazon Web Services Amazon.com Audible and 5 more

Open the full Amazon ownership tree →

See the full Amazon brand portfolio (11) →

Other brands owned by Amazon

Amazon controls 11 brands on Brandtree, 2 of them in food.

Also in food

All Amazon brands →

Other brands in canned & shelf-stable meals, and who owns them

The 74 brands in canned & shelf-stable meals on Brandtree belong to 43 owners. The largest is Thai Union, with 13; Amazon has 2.

BrandOwnerOwner based in
Chicken of the Sea Thai Union 🇹🇭 Thailand
Albert Heijn Ahold Delhaize 🇳🇱 Netherlands
Bonduelle Bonduelle 🇫🇷 France
Heinz Baked Beans Kraft Heinz 🇺🇸 United States
Aunt Nellie's Seneca Foods 🇺🇸 United States
Aldi (Nord) Aldi Nord 🇩🇪 Germany
Aldi (Süd) Aldi Süd 🇩🇪 Germany
555 Century Pacific 🇵🇭 Philippines

Every brand in canned & shelf-stable meals and its owner →

About the owner: Amazon

Amazon is a publicly listed company headquartered in Seattle, Washington, United States, founded in 1994. Brandtree records 11 brands under its control, and it is listed as NASDAQ: AMZN.

Amazon began selling books online in 1994 and is now among the largest companies in the world. Its 2017 purchase of Whole Foods Market gave it a physical grocery estate, and it has since built its own grocery and household brands sold through its store.

Amazon: full profile, brands and acquisition history →

🇺🇸 Whole Foods Market and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Whole Foods Market is not one of them.

All American brands and who owns them →

Deals involving Whole Foods Market

Latest news about Whole Foods Market

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Whole Foods Market?

The parent company of Whole Foods Market is Amazon, a publicly listed company headquartered in the United States.

Is Whole Foods Market American?

Yes. Whole Foods Market originated in the United States in 1980 and its owner, Amazon, is also headquartered in the United States.

When did Amazon buy Whole Foods Market?

Amazon completed its acquisition of Whole Foods Market on 28 August 2017, after announcing the deal on 16 June 2017. The deal, which also included 365 by Whole Foods Market, was valued at $13.7 billion (enterprise value).

Who owned Whole Foods Market before Amazon?

Before Amazon, Whole Foods Market was owned by Whole Foods Market, Inc. from 1980 until 2017.

Is Whole Foods Market still owned by Amazon?

Yes. As of 16 September 2026, Whole Foods Market is still owned by Amazon. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Amazon.com, Inc. Annual Report on Form 10-K filed 2026-02-06 — SEC EDGAR, SEC Form 10-K, published 6 February 2026; retrieved 16 September 2026.
  2. [2] Amazon.com, Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.

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