Zappos is owned by Amazon (the United States, NASDAQ: AMZN), which acquired the brand on 1 November 2009 for $1.2 billion.[1][2] Zappos was founded in 1999 in Las Vegas, Nevada and was independent until 2009.
Evidence: Amazon.com, Inc. Annual Report on Form 10-K filed 2026-02-06, SEC EDGAR, 6 February 2026. Verified from filings; last checked .
Zappos sold shoes online when the accepted wisdom was that nobody would buy footwear unseen, and built its reputation on free returns and unusually long customer service calls. Amazon acquired it in 2009 for about $1.2 billion in stock. Its founder Tony Hsieh wrote a book about the company's culture, and Amazon kept it running as a separate business with its own management rather than folding it into the main site.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Amazon controls 11 brands on Brandtree, 8 of them in internet & digital.
The 32 brands in online retail on Brandtree belong to 20 owners. The largest is Wayfair, with 6; Amazon has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| AllModern | Wayfair | 🇺🇸 United States |
| Época Cosméticos | Magalu | 🇧🇷 Brazil |
| Rakuten 24 | Rakuten | 🇯🇵 Japan |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Freshippo | Alibaba | 🇭🇰 Hong Kong |
| Apohem | Axfood | 🇸🇪 Sweden |
| Cargills Online | Cargills | 🇱🇰 Sri Lanka |
Amazon is a publicly listed company headquartered in Seattle, Washington, United States, founded in 1994. Brandtree records 11 brands under its control, and it is listed as NASDAQ: AMZN.
Amazon began selling books online in 1994 and is now among the largest companies in the world. Its 2017 purchase of Whole Foods Market gave it a physical grocery estate, and it has since built its own grocery and household brands sold through its store.
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Zappos is not one of them.
Amazon acquired Zappos for about $1.2 billion in stock. Zappos kept its own management, culture and headquarters, an unusual degree of independence that Amazon maintained for years afterwards.
The parent company of Zappos is Amazon, a publicly listed company headquartered in the United States.
Yes. Zappos originated in the United States in 1999 and its owner, Amazon, is also headquartered in the United States.
Amazon completed its acquisition of Zappos on 1 November 2009, after announcing the deal on 22 July 2009. The deal was valued at $1.2 billion.
Zappos was an independent company from its founding in 1999 in Las Vegas, Nevada until Amazon acquired it in 2009.
Yes. As of 16 September 2026, Zappos is still owned by Amazon. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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