Who owns Freshippo?
Freshippo is owned by Alibaba (Hong Kong, NYSE: BABA).[1]
Evidence: Alibaba Group Holding Limited Annual Report on Form 20-F filed 2026-05-20, SEC EDGAR, 20 May 2026. Verified from filings; last checked .
Key facts
- Current owner
- Alibaba Group Holding Limited verified
- Owner HQ
- 🇭🇰 Hong Kong, Hong Kong
- Origin
- 🇨🇳 China
- Founded
- 2015
- Category
- Internet & digital › Online commerce › Online retail
- Parent ticker
- NYSE: BABA
- Last verified
- · 1 sources
About Freshippo
Freshippo is a new retail platform for groceries and fresh goods that Alibaba's business page says was founded in 2015. The page says it introduced fresh-food standards such as Daily Fresh, launched a range of private-label products, and pioneered a 30-minute delivery option for mobile orders intended to cover all three meals of the day.
How often Alibaba names Freshippo in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Freshippo
Where Freshippo sits in Alibaba
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Alibaba ownership tree →
See the full Alibaba brand portfolio (14) →
Other brands owned by Alibaba
Alibaba controls 14 brands on Brandtree, 13 of them in internet & digital.
Also in internet & digital
Other brands in online retail, and who owns them
The 31 brands in online retail on Brandtree belong to 19 owners. The largest is Wayfair, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| AllModern | Wayfair | 🇺🇸 United States |
| Época Cosméticos | Magalu | 🇧🇷 Brazil |
| Rakuten 24 | Rakuten | 🇯🇵 Japan |
| Amazon.com | Amazon | 🇺🇸 United States |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Apohem | Axfood | 🇸🇪 Sweden |
| Cargills Online | Cargills | 🇱🇰 Sri Lanka |
About the owner: Alibaba
Alibaba is a publicly listed company headquartered in Hong Kong, Hong Kong, founded in 1999. Brandtree records 14 brands under its control, and it is listed as NYSE: BABA.
Alibaba Group Holding Limited is a Cayman Islands holding company that files annual reports on Form 20-F; the business address on its SEC record is in Causeway Bay, Hong Kong, although its consumer platforms are run from China. Its own site says Alibaba.com, launched in 1999, was the first business of the group. It organises its businesses into China e-commerce, international digital commerce, cloud intelligence and other units. Lazada, Daraz, Ele.me and Alibaba Cloud are not listed as brands here because their country of origin is not stated on the group page or the product is not a consumer brand.
🇨🇳 Freshippo and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country, Freshippo among them.
Frequently asked questions
Who is the parent company of Freshippo?
The parent company of Freshippo is Alibaba, a publicly listed company headquartered in Hong Kong.
Is Freshippo Chinese or Hong Kong?
Freshippo originated in China in 2015, but it is owned today by Alibaba, which is headquartered in Hong Kong. So Freshippo is a Chinese-origin brand under Hong Kong ownership.
Is Freshippo still owned by Alibaba?
Yes. As of 4 October 2026, Freshippo is still owned by Alibaba. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Alibaba Group Holding Limited Annual Report on Form 20-F filed 2026-05-20 — SEC EDGAR, SEC Form 20-F, published 20 May 2026; retrieved 4 October 2026.
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