Who owns the online retail brands?
9 online retail brands tracked here are owned by 7 companies; the three largest owners, Amazon, MODIVO and Grupo Boticário, control 5 of them (56%) as of Sep 2026.
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9
brands
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7
owning companies
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56%
held by top 3 owners
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3
foreign-owned brands · origin ≠ owner HQ
Biggest owners of online retail brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Amazon | 🇺🇸 United States | 2 | Amazon.com, Zappos |
| 2 | MODIVO | 🇵🇱 Poland | 2 | MODIVO, eobuwie |
| 3 | Grupo Boticário | 🇧🇷 Brazil | 1 | Beleza na Web |
| 4 | Cargills | 🇱🇰 Sri Lanka | 1 | Cargills Online |
| 5 | Kaspi.kz | 🇰🇿 Kazakhstan | 1 | Hepsiburada |
| 6 | MercadoLibre | 🇺🇾 Uruguay | 1 | Mercado Shops |
| 7 | Richemont | 🇨🇭 Switzerland | 1 | Net-a-Porter |
All online retail brands and their owners
| Brand | Owner | Since | Origin |
|---|---|---|---|
| Amazon.com | Amazon | — | 🇺🇸 United States |
| Beleza na Web | Grupo Boticário | — | 🇧🇷 Brazil |
| Cargills Online | Cargills | — | 🇱🇰 Sri Lanka |
| eobuwie | MODIVO | 2016 | 🇵🇱 Poland |
| Hepsiburada | Kaspi.kz | 2025 | 🇹🇷 Turkey |
| Mercado Shops | MercadoLibre | — | 🇦🇷 Argentina |
| MODIVO | MODIVO | — | 🇵🇱 Poland |
| Net-a-Porter | Richemont | 2010 | 🇬🇧 United Kingdom |
| Zappos | Amazon | 2009 | 🇺🇸 United States |