Salling Group: brands it owns and its ownership tree
Salling Group is a privately held company headquartered in Brabrand, Denmark that owns 10 consumer brands across 3 categories.[1]
Salling Group is a Danish retailing group based in Brabrand, near Aarhus, 100% owned by the Salling Foundations (Købmand Herman Salling’s Foundation and Købmand Ferdinand Salling’s Memorial Foundation), which completed the purchase of the remaining shares in November 2017. It was called Dansk Supermarked until June 2018. It runs Netto, føtex, Bilka, Salling department stores and BR in Denmark and acquired Rimi Baltic in 2025. It also operates Starbucks and Carl’s Jr. in Denmark as franchises and runs Hugo and Boss stores in Denmark as a partner.
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brands owned
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3
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Salling Group A/S (also Dansk Supermarked Group, Dansk Supermarked)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇩🇰 Brabrand, Denmark
- Website
- sallinggroup.com
- Last verified
- · 1 sources
Salling Group in numbers
- Salling Group owns 10 consumer brands tracked here across 3 top-level categories; the largest is home, garden & diy with 7 brands.[1]
- 1 of its brands originated outside Denmark.
Everything Salling Group owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Internet & digital (2)
- FLOWR
- Skagenfood (80%)
Full portfolio, 10 brands, with sources → · Competitors by shared categories →
Recent changes to this record
Frequently asked questions
What brands does Salling Group own?
Salling Group owns 10 consumer brands tracked here, including Netto (Salling Group), Salling Department Stores, Rimi, føtex, FLOWR and Skagenfood.
Is Salling Group a Danish company?
Yes. Salling Group is headquartered in Brabrand, Denmark.
Who owns Salling Group?
Salling Group is privately held. Salling Group is a Danish retailing group based in Brabrand, near Aarhus, 100% owned by the Salling Foundations (Købmand Herman Salling’s Foundation and Købmand Ferdinand Salling’s Memorial Foundation), which completed the purchase of the remaining shares in November 2017.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Stores & shops — Salling Group A/S, Official document; retrieved 4 October 2026.
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