Who owns FLOWR?
FLOWR is owned by Salling Group (Denmark).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Stores & shops, Salling Group A/S. Last checked .
Key facts
- Current owner
- Salling Group A/S reported
- Owner HQ
- 🇩🇰 Denmark, Brabrand
- Origin
- 🇩🇰 Denmark
- Category
- Internet & digital › Online commerce › Online retail
- Last verified
- · 1 sources
About FLOWR
FLOWR is an online florist in Denmark owned by Salling Group, delivering flowers ordered through its web shop at flowr.dk. Salling Group’s stores page presents it among the group’s Danish web shops and describes the service as being for everyday and special occasions when customers do not want to go to a local florist.
Ownership timeline of FLOWR
- Current owner Salling Group [1] reported
Where FLOWR sits in Salling Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Salling Group ownership tree →
See the full Salling Group brand portfolio (10) →
Other brands owned by Salling Group
Salling Group controls 10 brands on Brandtree, 2 of them in internet & digital.
Also in internet & digital
Other brands in online retail, and who owns them
The 31 brands in online retail on Brandtree belong to 19 owners. The largest is Wayfair, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| AllModern | Wayfair | 🇺🇸 United States |
| Época Cosméticos | Magalu | 🇧🇷 Brazil |
| Rakuten 24 | Rakuten | 🇯🇵 Japan |
| Amazon.com | Amazon | 🇺🇸 United States |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Freshippo | Alibaba | 🇭🇰 Hong Kong |
| Apohem | Axfood | 🇸🇪 Sweden |
About the owner: Salling Group
Salling Group is a privately held company headquartered in Brabrand, Denmark. Brandtree records 10 brands under its control.
Salling Group is a Danish retailing group based in Brabrand, near Aarhus, 100% owned by the Salling Foundations (Købmand Herman Salling’s Foundation and Købmand Ferdinand Salling’s Memorial Foundation), which completed the purchase of the remaining shares in November 2017. It was called Dansk Supermarked until June 2018. It runs Netto, føtex, Bilka, Salling department stores and BR in Denmark and acquired Rimi Baltic in 2025. It also operates Starbucks and Carl’s Jr. in Denmark as franchises and runs Hugo and Boss stores in Denmark as a partner.
Salling Group: full profile, brands and acquisition history →
🇩🇰 FLOWR and other Danish brands
Brandtree records a controlling owner for 100 brands that began in Denmark. 25 of them (25%) are now controlled by a company headquartered in another country; FLOWR is not one of them.
Frequently asked questions
Who is the parent company of FLOWR?
The parent company of FLOWR is Salling Group, a privately held company headquartered in Denmark.
Is FLOWR Danish?
Yes. FLOWR originated in Denmark and its owner, Salling Group, is also headquartered in Denmark.
Is FLOWR still owned by Salling Group?
Yes. As of 4 October 2026, FLOWR is still owned by Salling Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Stores & shops — Salling Group A/S, Official document; retrieved 4 October 2026.
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