Who owns BR?
BR is owned by Salling Group (Denmark).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Stores & shops, Salling Group A/S. Last checked .
Key facts
- Current owner
- Salling Group A/S reported
- Owner HQ
- 🇩🇰 Denmark, Brabrand
- Origin
- 🇩🇰 Denmark
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Last verified
- · 1 sources
About BR
BR is a Danish toy store chain owned by Salling Group, with stores and web shops in Denmark. Salling Group’s stores page describes large, spacious shops designed with room for play and with surprises at a child’s height, and lists BR among the group’s Danish chains alongside føtex, Bilka and Salling.
Ownership timeline of BR
- Current owner Salling Group [1] reported
Where BR sits in Salling Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Salling Group ownership tree →
See the full Salling Group brand portfolio (10) →
Other brands owned by Salling Group
Salling Group controls 10 brands on Brandtree, 7 of them in home, garden & diy.
Also in home, garden & diy
- Bilka (1970)
- føtex (1960)
- Netto (Salling Group) (1981)
- ØGO
- Rimi
- Salling Department Stores
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Salling Group has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Salling Group
Salling Group is a privately held company headquartered in Brabrand, Denmark. Brandtree records 10 brands under its control.
Salling Group is a Danish retailing group based in Brabrand, near Aarhus, 100% owned by the Salling Foundations (Købmand Herman Salling’s Foundation and Købmand Ferdinand Salling’s Memorial Foundation), which completed the purchase of the remaining shares in November 2017. It was called Dansk Supermarked until June 2018. It runs Netto, føtex, Bilka, Salling department stores and BR in Denmark and acquired Rimi Baltic in 2025. It also operates Starbucks and Carl’s Jr. in Denmark as franchises and runs Hugo and Boss stores in Denmark as a partner.
Salling Group: full profile, brands and acquisition history →
🇩🇰 BR and other Danish brands
Brandtree records a controlling owner for 100 brands that began in Denmark. 25 of them (25%) are now controlled by a company headquartered in another country; BR is not one of them.
- Bang & Olufsen — Bang & Olufsen 🇩🇰
- BlueParrott — GN Group 🇩🇰
- Davidsen — Kesko 🇫🇮
- HAY — MillerKnoll 🇺🇸
- Royal Copenhagen — Fiskars Group 🇫🇮
- 3-Stjernet — Atria 🇫🇮
Frequently asked questions
Who is the parent company of BR?
The parent company of BR is Salling Group, a privately held company headquartered in Denmark.
Is BR Danish?
Yes. BR originated in Denmark and its owner, Salling Group, is also headquartered in Denmark.
Is BR still owned by Salling Group?
Yes. As of 4 October 2026, BR is still owned by Salling Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Stores & shops — Salling Group A/S, Official document; retrieved 4 October 2026.
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