Who owns ØGO?
ØGO is owned by Salling Group (Denmark).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Stores & shops, Salling Group A/S. Last checked .
Key facts
- Current owner
- Salling Group A/S reported
- Owner HQ
- 🇩🇰 Denmark, Brabrand
- Origin
- 🇩🇰 Denmark
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Last verified
- · 1 sources
About ØGO
ØGO is the organic own-brand range of Netto, the discount chain owned by Salling Group. Salling Group’s stores page says Netto has a strong focus on organic products, for instance through its own ØGO brand, and lists it among the private labels Salling Group offers across its Danish chains.
Ownership timeline of ØGO
- Current owner Salling Group [1] reported
Where ØGO sits in Salling Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Salling Group ownership tree →
See the full Salling Group brand portfolio (10) →
Other brands owned by Salling Group
Salling Group controls 10 brands on Brandtree, 7 of them in home, garden & diy.
Also in home, garden & diy
- Bilka (1970)
- BR
- føtex (1960)
- Netto (Salling Group) (1981)
- Rimi
- Salling Department Stores
Other brands in grocery own brands, and who owns them
The 168 brands in grocery own brands on Brandtree belong to 53 owners. The largest is Cencosud, with 12; Salling Group has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
About the owner: Salling Group
Salling Group is a privately held company headquartered in Brabrand, Denmark. Brandtree records 10 brands under its control.
Salling Group is a Danish retailing group based in Brabrand, near Aarhus, 100% owned by the Salling Foundations (Købmand Herman Salling’s Foundation and Købmand Ferdinand Salling’s Memorial Foundation), which completed the purchase of the remaining shares in November 2017. It was called Dansk Supermarked until June 2018. It runs Netto, føtex, Bilka, Salling department stores and BR in Denmark and acquired Rimi Baltic in 2025. It also operates Starbucks and Carl’s Jr. in Denmark as franchises and runs Hugo and Boss stores in Denmark as a partner.
Salling Group: full profile, brands and acquisition history →
🇩🇰 ØGO and other Danish brands
Brandtree records a controlling owner for 100 brands that began in Denmark. 25 of them (25%) are now controlled by a company headquartered in another country; ØGO is not one of them.
- Bang & Olufsen — Bang & Olufsen 🇩🇰
- BlueParrott — GN Group 🇩🇰
- Davidsen — Kesko 🇫🇮
- HAY — MillerKnoll 🇺🇸
- Royal Copenhagen — Fiskars Group 🇫🇮
- 3-Stjernet — Atria 🇫🇮
Frequently asked questions
Who is the parent company of ØGO?
The parent company of ØGO is Salling Group, a privately held company headquartered in Denmark.
Is ØGO Danish?
Yes. ØGO originated in Denmark and its owner, Salling Group, is also headquartered in Denmark.
Is ØGO still owned by Salling Group?
Yes. As of 4 October 2026, ØGO is still owned by Salling Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Stores & shops — Salling Group A/S, Official document; retrieved 4 October 2026.
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