Who owns VRS?
VRS is owned by Salling Group (Denmark).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Stores & shops, Salling Group A/S. Last checked .
Key facts
- Current owner
- Salling Group A/S reported
- Owner HQ
- 🇩🇰 Denmark, Brabrand
- Origin
- 🇩🇰 Denmark
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Last verified
- · 1 sources
About VRS
VRS is a clothing label sold exclusively in Salling Group’s Bilka and føtex stores. According to Salling Group’s private-label page it covers fashion, sportswear, basics, underwear, shoes and accessories for the whole family, and has become a recognised name in the Danish textile trade.
Ownership timeline of VRS
- Current owner Salling Group [1] reported
Where VRS sits in Salling Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Salling Group ownership tree →
See the full Salling Group brand portfolio (10) →
Other brands owned by Salling Group
Salling Group controls 10 brands on Brandtree.
- Bilka (1970)
- BR
- FLOWR
- føtex (1960)
- Netto (Salling Group) (1981)
- ØGO
- Rimi
- Salling Department Stores
- Skagenfood
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
About the owner: Salling Group
Salling Group is a privately held company headquartered in Brabrand, Denmark. Brandtree records 10 brands under its control.
Salling Group is a Danish retailing group based in Brabrand, near Aarhus, 100% owned by the Salling Foundations (Købmand Herman Salling’s Foundation and Købmand Ferdinand Salling’s Memorial Foundation), which completed the purchase of the remaining shares in November 2017. It was called Dansk Supermarked until June 2018. It runs Netto, føtex, Bilka, Salling department stores and BR in Denmark and acquired Rimi Baltic in 2025. It also operates Starbucks and Carl’s Jr. in Denmark as franchises and runs Hugo and Boss stores in Denmark as a partner.
Salling Group: full profile, brands and acquisition history →
🇩🇰 VRS and other Danish brands
Brandtree records a controlling owner for 100 brands that began in Denmark. 25 of them (25%) are now controlled by a company headquartered in another country; VRS is not one of them.
- Georg Jensen — Fiskars Group 🇫🇮
- JACK & JONES — Bestseller 🇩🇰
- Lyngsøe Rainwear — Hultafors Group 🇸🇪
- Organic Basics — Delta Galil 🇮🇱
- PANDORA ESSENCE — Pandora 🇩🇰
- Skagen — Fossil Group 🇺🇸
Frequently asked questions
Who is the parent company of VRS?
The parent company of VRS is Salling Group, a privately held company headquartered in Denmark.
Is VRS Danish?
Yes. VRS originated in Denmark and its owner, Salling Group, is also headquartered in Denmark.
Is VRS still owned by Salling Group?
Yes. As of 4 October 2026, VRS is still owned by Salling Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Stores & shops — Salling Group A/S, Official document; retrieved 4 October 2026.
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