Carter's: brands it owns and its ownership tree
Carter's (NYSE: CRI) is a publicly listed company headquartered in Atlanta, Georgia, United States that owns 8 consumer brands across 2 categories.[1][2]
Carter's, Inc. is an Atlanta, Georgia company that calls itself North America's largest clothing business devoted solely to babies and young children. Its core brands are Carter's and OshKosh B'gosh, alongside three labels made for Walmart, Target and Amazon and the newer Little Planet, Otter Avenue and Skip Hop. Net sales were $2,898.4 million in the 53-week fiscal year ended 3 January 2026, against $2,844.1 million the year before. At that date it ran 1,068 stores in North America, supplied about 19,500 wholesale locations and employed approximately 15,400 people.
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brands owned
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2
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Carter's, Inc. (also Carters Inc, The William Carter Company)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Atlanta, Georgia, United States
- Tickers
- NYSE: CRI
- Revenue
- $2.9 billion (2025)[2]
- SEC CIK
- 0001060822
- Last verified
- · 2 sources
What Carter's's annual report says about its business
Read from Carter's's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- U.S. Retail:
Our U.S. Retail segment consists of revenue primarily from sales of products in the United States through our retail stores, eCommerce websites, and mobile app.
- U.S. Wholesale:
Our U.S. Wholesale segment consists of revenue primarily from sales in the United States of products to our wholesale customers.
- International:
Our International segment consists of revenue primarily from sales of products outside the United States, largely through our retail stores and eCommerce websites in Canada and Mexico, and sales to our international wholesale customers and licensees.
Acquisitions and disposals named in the filing
- Acquired: OshKosh (2005).
We acquired OshKosh in 2005.
- Acquired: the Skip Hop brand (fiscal 2017); our Mexican licensee (fiscal 2017).
From time to time we may acquire other businesses as part of our growth strategy, such as our acquisitions of the Skip Hop brand and our Mexican licensee in fiscal 2017, and we may partially or fully fund future acquisitions by taking on additional debt.
Carter's in numbers
- Carter's owns 8 consumer brands tracked here across 2 top-level categories; the largest is apparel, footwear & accessories with 7 brands.[1]
Carter's financial history
Headline figures from Carter's's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2021–2026. Revenue moved from $3.02bn to $2.9bn, an average of -0.8% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $2.9bn | $143.9m | 5.0% | $91.8m | $2.57bn | $567.2m | 10-K | |
| $2.84bn | $254.7m | 9.0% | $185.5m | $2.43bn | $498.1m | 10-K | |
| $2.95bn | $323.4m | 11.0% | $232.5m | $2.38bn | $497.4m | 10-K | |
| $3.21bn | $379.2m | 11.8% | $250m | $2.44bn | $616.6m | 10-K | |
| $3.49bn | $497.1m | 14.3% | $339.7m | $3.19bn | $991.4m | 10-K | |
| $3.02bn | $189.9m | 6.3% | $109.7m | $3.39bn | $989.5m | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Carter's owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Recent changes to this record
Carter's SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Other events | |
| 8-K | Regulation FD disclosure | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of a shareholder vote; Regulation FD disclosure | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of operations and financial condition; Departure or appointment of directors or officers; Regulation FD disclosure | |
| 8-K | Results of operations and financial condition | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation; Other events | |
| 8-K | Change to articles or bylaws; Regulation FD disclosure |
Frequently asked questions
What brands does Carter's own?
Carter's owns 8 consumer brands tracked here, including Carter's, OshKosh B'gosh, Just One You, Little Planet, Otter Avenue and Child of Mine.
Is Carter's an American company?
Yes. Carter's is headquartered in Atlanta, Georgia, United States.
Who owns Carter's?
Carter's is a publicly listed company owned by its shareholders; it trades as CRI on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Carter's, Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 3 October 2026.
- [2] Carter's, Inc.: Form 10-K for the year ended 2026-01-03 (revenue) — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 4 October 2026.
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