Who owns OshKosh B'gosh?
OshKosh B'gosh is owned by Carter's (the United States, NYSE: CRI), which has owned the brand since 2005.[1]
Evidence: Carter's, Inc. Annual Report on Form 10-K filed 2026-02-27, SEC EDGAR, 27 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Carter's, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Atlanta, Georgia
- Origin
- 🇺🇸 United States
- Founded
- 1895
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Parent ticker
- NYSE: CRI
- Last verified
- · 1 sources
About OshKosh B'gosh
OshKosh B'gosh is a children's clothing brand established in 1895 and bought by Carter's in 2005. It is sold in sizes from newborn to 14 and concentrates on playclothes for toddlers and young children: denim jeans, overalls, knit tops, t-shirts and layering pieces. Carter's annual report gives it about 1 per cent of the United States clothing market for children aged zero to ten as of December 2025.
What Carter's's annual report says about OshKosh B'gosh
Sentences about OshKosh B'gosh from Carter's's latest annual filing[1], copied word for word.
Our core brands are Carter's and OshKosh B'gosh (or " OshKosh "), iconic and among the sector's most trusted names.
Our Brands Carter's & OshKosh B'gosh Our Carter's and OshKosh product offerings include apparel and accessories for babies (sizes newborn to 24 months), toddlers (sizes 2T to 5T), and kids (sizes 4 to 14).
How often Carter's names OshKosh B'gosh in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of OshKosh B'gosh
Where OshKosh B'gosh sits in Carter's
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Carter's ownership tree →
See the full Carter's brand portfolio (8) →
Other brands owned by Carter's
Carter's controls 8 brands on Brandtree, 7 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Carter's (1865)
- Child of Mine
- Just One You
- Little Planet (2021)
- Otter Avenue (2025)
- Simple Joys
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8; Carter's has 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
| GOBI | Gobi | 🇲🇳 Mongolia |
About the owner: Carter's
Carter's is a publicly listed company headquartered in Atlanta, Georgia, United States. Brandtree records 8 brands under its control, and it is listed as NYSE: CRI.
Carter's, Inc. is an Atlanta, Georgia company that calls itself North America's largest clothing business devoted solely to babies and young children. Its core brands are Carter's and OshKosh B'gosh, alongside three labels made for Walmart, Target and Amazon and the newer Little Planet, Otter Avenue and Skip Hop. Net sales were $2,898.4 million in the 53-week fiscal year ended 3 January 2026, against $2,844.1 million the year before. At that date it ran 1,068 stores in North America, supplied about 19,500 wholesale locations and employed approximately 15,400 people.
🇺🇸 OshKosh B'gosh and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; OshKosh B'gosh is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- All in Motion — Target 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
Frequently asked questions
Who is the parent company of OshKosh B'gosh?
The parent company of OshKosh B'gosh is Carter's, a publicly listed company headquartered in the United States.
Is OshKosh B'gosh American?
Yes. OshKosh B'gosh originated in the United States in 1895 and its owner, Carter's, is also headquartered in the United States.
Since when has Carter's owned OshKosh B'gosh?
Carter's has owned OshKosh B'gosh since 2005.
Is OshKosh B'gosh still owned by Carter's?
Yes. As of 9 October 2026, OshKosh B'gosh is still owned by Carter's. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Carter's, Inc. Annual Report on Form 10-K filed 2026-02-27 — SEC EDGAR, SEC Form 10-K, published 27 February 2026; retrieved 3 October 2026.
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