Who owns All in Motion?
All in Motion is owned by Target (the United States, NYSE: TGT).[1]
Evidence: Target Corporation Annual Report on Form 10-K filed 2026-03-11, SEC EDGAR, 11 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Target Corporation verified
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 2020
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Activewear
- Parent ticker
- NYSE: TGT
- Last verified
- · 1 sources
About All in Motion
All in Motion is Target's activewear brand, launched in 2020 in an inclusive size range and reaching a billion dollars in its first year. It competes with Lululemon and Athleta at a fraction of their prices. Target designed it in sizes from extra small to four extra large from the outset, rather than adding larger sizes later as a separate line, which is what most activewear brands did.
How often Target names All in Motion in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of All in Motion
Where All in Motion sits in Target
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Target ownership tree →
See the full Target brand portfolio (6) →
Other brands owned by Target
Target controls 6 brands on Brandtree, 2 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Cat & Jack (2016)
Founded in the 2020s
- Favorite Day (2021)
Other brands in activewear, and who owns them
The 22 brands in activewear on Brandtree belong to 17 owners. The largest is Li Ning, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Kason | Li Ning | 🇨🇳 China |
| Briko | BasicNet | 🇮🇹 Italy |
| lululemon | Lululemon | 🇨🇦 Canada |
| Stylerunner | Accent Group | 🇦🇺 Australia |
| Wilson | Amer Sports | 🇫🇮 Finland |
| OFFLINE by Aerie | American Eagle Outfitters | 🇺🇸 United States |
| FILA (Greater China) | Anta Sports | 🇨🇳 China |
| TravisMathew | Callaway Golf | 🇺🇸 United States |
About the owner: Target
Target is a publicly listed company headquartered in Minneapolis, Minnesota, United States, founded in 1962. Brandtree records 6 brands under its control, and it is listed as NYSE: TGT.
Target opened in 1962, the same year as Walmart and Kmart, and differentiated itself by treating design as something discount shoppers would pay for. Its designer collaborations and its own brands are the reason it holds margins its direct competitors do not.
🇺🇸 All in Motion and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; All in Motion is not one of them.
- 7 For All Mankind — Delta Galil 🇮🇱
- AKHG — Duluth Holdings 🇺🇸
- Adore Me — Victoria's Secret 🇺🇸
- Aerie — American Eagle Outfitters 🇺🇸
- Allen Edmonds — Caleres 🇺🇸
- Altra — VF Corporation 🇺🇸
Frequently asked questions
Who is the parent company of All in Motion?
The parent company of All in Motion is Target, a publicly listed company headquartered in the United States.
Is All in Motion American?
Yes. All in Motion originated in the United States in 2020 and its owner, Target, is also headquartered in the United States.
Is All in Motion still owned by Target?
Yes. As of 16 September 2026, All in Motion is still owned by Target. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Target Corporation Annual Report on Form 10-K filed 2026-03-11 — SEC EDGAR, SEC Form 10-K, published 11 March 2026; retrieved 16 September 2026.
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