Who owns All in Motion?
All in Motion is owned by Target (the United States, NYSE: TGT).[1]
Key facts
- Current owner
- Target Corporation verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Minneapolis, Minnesota
- Origin
- 🇺🇸 United States
- Founded
- 2020
- Category
- Apparel, footwear & accessories › Sportswear & footwear › Activewear
- Parent ticker
- NYSE: TGT
- Last verified
- · 1 sources
About All in Motion
All in Motion is Target's activewear brand, launched in 2020 in an inclusive size range and reaching a billion dollars in its first year. It competes with Lululemon and Athleta at a fraction of their prices. Target designed it in sizes from extra small to four extra large from the outset, rather than adding larger sizes later as a separate line, which is what most activewear brands did.
Ownership timeline of All in Motion
Where All in Motion sits in Target
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Target
Latest news about All in Motion
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Frequently asked questions
Who is the parent company of All in Motion?
The parent company of All in Motion is Target, a publicly listed company headquartered in the United States.
Is All in Motion American?
Yes. All in Motion originated in the United States in 2020 and its owner, Target, is also headquartered in the United States.
Is All in Motion still owned by Target?
Yes. As of 8 September 2026, All in Motion is still owned by Target. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Target Corporation Annual Report on Form 10-K filed 2026-03-11 — SEC EDGAR, SEC Form 10-K, published 11 March 2026; retrieved 8 September 2026.
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