Brandtree

Who owns the sportswear & footwear brands?

47 sportswear & footwear brands tracked here are owned by 23 companies; the three largest owners, Amer Sports, VF Corporation and Decathlon, control 13 of them (28%) as of Sep 2026.

Treemap of sportswear & footwear brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of sportswear & footwear brands

#OwnerHQBrands in this categoryExamples
1Amer Sports🇫🇮 Finland5Arc'teryx, Atomic, Peak Performance, Salomon, Wilson
2VF Corporation🇺🇸 United States4Altra, Dickies, Smartwool, The North Face
3Decathlon🇫🇷 France4B'Twin, Domyos, Kalenji, Quechua
4Anta Sports🇨🇳 China3ANTA, Descente (China), FILA (Greater China)
5ASICS🇯🇵 Japan3ASICS, Haglöfs, Onitsuka Tiger
6Columbia Sportswear🇺🇸 United States3Columbia, Mountain Hardwear, prAna
7Adidas🇩🇪 Germany2Adidas, Adidas Terrex
8Puma🇩🇪 Germany2Cobra Golf, Puma
9Authentic Brands🇺🇸 United States2Eddie Bauer, Reebok
10Nike🇺🇸 United States2Jordan Brand, Nike
11New Balance🇺🇸 United States2New Balance, Warrior
12Patagonia🇺🇸 United States2Patagonia, Worn Wear
13Under Armour🇺🇸 United States2UA HOVR, Under Armour
14Lululemon🇨🇦 Canada2lululemon, lululemon Studio
15Target🇺🇸 United States1All in Motion
16Gap Inc.🇺🇸 United States1Athleta
17Levi's🇺🇸 United States1Beyond Yoga
18Berkshire Hathaway🇺🇸 United States1Brooks Running
19Deckers Brands🇺🇸 United States1HOKA
20Kontoor Brands🇺🇸 United States1Helly Hansen
21Helen of Troy🇺🇸 United States1Osprey
22TJX🇺🇸 United States1Sierra
23Skechers🇺🇸 United States1Skechers

Sub-categories

All sportswear & footwear brands and their owners

BrandOwnerSinceOrigin
AdidasAdidas—🇩🇪 Germany
Adidas TerrexAdidas—🇩🇪 Germany
All in MotionTarget—🇺🇸 United States
AltraVF Corporation—🇺🇸 United States
ANTAAnta Sports—🇨🇳 China
Arc'teryxAmer Sports2005🇨🇦 Canada
ASICSASICS—🇯🇵 Japan
AthletaGap Inc.2008🇺🇸 United States
AtomicAmer Sports2005🇦🇹 Austria
B'TwinDecathlon—🇫🇷 France
Beyond YogaLevi's2021🇺🇸 United States
Brooks RunningBerkshire Hathaway2012🇺🇸 United States
Cobra GolfPuma2010🇺🇸 United States
ColumbiaColumbia Sportswear—🇺🇸 United States
Descente (China)Anta Sports2016🇯🇵 Japan
DickiesVF Corporation2017🇺🇸 United States
DomyosDecathlon—🇫🇷 France
Eddie BauerAuthentic Brands2021🇺🇸 United States
FILA (Greater China)Anta Sports2009🇮🇹 Italy
HaglöfsASICS2010🇸🇪 Sweden
Helly HansenKontoor Brands2025🇳🇴 Norway
HOKADeckers Brands2013🇫🇷 France
Jordan BrandNike—🇺🇸 United States
KalenjiDecathlon—🇫🇷 France
lululemonLululemon—🇨🇦 Canada
lululemon StudioLululemon2020🇺🇸 United States
Mountain HardwearColumbia Sportswear2003🇺🇸 United States
New BalanceNew Balance—🇺🇸 United States
NikeNike—🇺🇸 United States
Onitsuka TigerASICS—🇯🇵 Japan
OspreyHelen of Troy2021🇺🇸 United States
PatagoniaPatagonia—🇺🇸 United States
Peak PerformanceAmer Sports2018🇸🇪 Sweden
prAnaColumbia Sportswear2014🇺🇸 United States
PumaPuma—🇩🇪 Germany
QuechuaDecathlon—🇫🇷 France
ReebokAuthentic Brands2022🇬🇧 United Kingdom
SalomonAmer Sports2005🇫🇷 France
SierraTJX2012🇺🇸 United States
SkechersSkechers—🇺🇸 United States
SmartwoolVF Corporation2011🇺🇸 United States
The North FaceVF Corporation2000🇺🇸 United States
UA HOVRUnder Armour—🇺🇸 United States
Under ArmourUnder Armour—🇺🇸 United States
WarriorNew Balance2004🇺🇸 United States
WilsonAmer Sports1989🇺🇸 United States
Worn WearPatagonia—🇺🇸 United States

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