Brandtree

Acquisition closed

Authentic Brands acquires Eddie Bauer (2021)

Authentic Brands completed the acquisition of Eddie Bauer on 1 March 2021.[1]

Authentic Brands acquired Eddie Bauer, the outdoor company whose founder patented the quilted down jacket in 1940 after nearly dying of hypothermia. The price was not disclosed, and the brand is licensed to operators rather than run by its owner.

Deal facts

Announced
Closed
Value
Undisclosed
Buyer
Authentic Brands
Seller
Assets
Eddie Bauer
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
Authentic BrandsEddie Bauerowns100%2021-03-01present

Who owns Eddie Bauer today?

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Authentic Brands Group acquires Eddie Bauer — Authentic Brands Group LLC, Official press release, published 1 March 2021; retrieved 8 September 2026.

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