Brandtree

Who owns Eddie Bauer?

Eddie Bauer is owned by Authentic Brands (the United States), which acquired the brand on 1 March 2021.[1][2] Eddie Bauer was founded in 1920 in Seattle, Washington and was independent until 2021.

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Evidence: Authentic Brands Group — about, Authentic Brands Group LLC. Last checked .

Key facts

Current owner
Authentic Brands Group LLC reported
Owned since
· deal details
Previous owner
Independent (1920–2021)
Owner HQ
🇺🇸 United States, New York, New York
Origin
🇺🇸 United States, Seattle, Washington
Founded
1920
Category
Apparel, footwear & accessories › Sportswear & footwear › Outdoor & workwear
Last verified
· 2 sources

About Eddie Bauer

Eddie Bauer patented the quilted down jacket in 1940 after nearly dying of hypothermia on a fishing trip, and supplied flight crews in the Second World War. Authentic Brands acquired the name in 2021. Authentic Brands licenses it to operators who run the shops and make the products, which is the same structure it applies to every name in its portfolio.

Ownership timeline of Eddie Bauer

Owners of Eddie Bauer over 1920 to 2026 Authentic Brands 2021–present 192019401960198020002020
  1. 2021 – present Authentic Brands — acquired 1 March 2021 [1][2] reported

Where Eddie Bauer sits in Authentic Brands

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Eddie Bauer sits in Authentic Brands Tree of 6 brands under Authentic Brands. Authentic Brands Eddie Bauer Brooks Brothers Champion Forever 21 Nautica Reebok

Open the full Authentic Brands ownership tree →

See the full Authentic Brands brand portfolio (6) →

Other brands owned by Authentic Brands

Authentic Brands controls 6 brands on Brandtree, 6 of them in apparel, footwear & accessories.

Also in apparel, footwear & accessories

All Authentic Brands brands →

Other brands in outdoor & workwear, and who owns them

The 52 brands in outdoor & workwear on Brandtree belong to 28 owners. The largest is Clarus, with 5.

BrandOwnerOwner based in
PG Golf Acushnet 🇺🇸 United States
Black Diamond Clarus 🇺🇸 United States
Arc'teryx Amer Sports 🇫🇮 Finland
Cannon Johnson Outdoors 🇺🇸 United States
Kathmandu KMD Brands 🇳🇿 New Zealand
Dickies VF Corporation 🇺🇸 United States
Callaway Golf Callaway Golf 🇺🇸 United States
Columbia Columbia Sportswear 🇺🇸 United States

Every brand in outdoor & workwear and its owner →

About the owner: Authentic Brands

Authentic Brands is a privately held company headquartered in New York, New York, United States, founded in 2010. Brandtree records 6 brands under its control.

Authentic Brands buys trademarks rather than businesses. It owns the names and licenses them to operators who actually make and sell the products, so a shop with its brand above the door is usually run by someone else entirely. It also owns the estates of several dead celebrities.

Authentic Brands: full profile, brands and acquisition history →

🇺🇸 Eddie Bauer and other American brands

Brandtree records a controlling owner for 2,550 brands that began in the United States. 479 of them (19%) are now controlled by a company headquartered in another country; Eddie Bauer is not one of them.

All American brands and who owns them →

Deals involving Eddie Bauer

Acquisition closed

Authentic Brands acquires Eddie Bauer

Authentic Brands acquired Eddie Bauer, the outdoor company whose founder patented the quilted down jacket in 1940 after nearly dying of hypothermia. The price was not disclosed, and the brand is licensed to operators rather than run by its owner.

Value
Undisclosed
Seller
—
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Eddie Bauer?

The parent company of Eddie Bauer is Authentic Brands, a privately held company headquartered in the United States.

Is Eddie Bauer American?

Yes. Eddie Bauer originated in the United States in 1920 and its owner, Authentic Brands, is also headquartered in the United States.

When did Authentic Brands buy Eddie Bauer?

Authentic Brands completed its acquisition of Eddie Bauer on 1 March 2021, after announcing the deal on 1 March 2021. The price was not disclosed.

Who owned Eddie Bauer before Authentic Brands?

Eddie Bauer was an independent company from its founding in 1920 in Seattle, Washington until Authentic Brands acquired it in 2021.

Is Eddie Bauer still owned by Authentic Brands?

Yes. As of 16 September 2026, Eddie Bauer is still owned by Authentic Brands. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Authentic Brands Group — about — Authentic Brands Group LLC, Official document; retrieved 16 September 2026.
  2. [2] Authentic Brands Group completes acquisition of Brooks Brothers — Authentic Brands Group LLC, Official press release, published 30 September 2020; retrieved 16 September 2026. This link no longer opens the document.

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