Eddie Bauer is owned by Authentic Brands (the United States), which acquired the brand on 1 March 2021.[1][2] Eddie Bauer was founded in 1920 in Seattle, Washington and was independent until 2021.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Eddie Bauer patented the quilted down jacket in 1940 after nearly dying of hypothermia on a fishing trip, and supplied flight crews in the Second World War. Authentic Brands acquired the name in 2021. Authentic Brands licenses it to operators who run the shops and make the products, which is the same structure it applies to every name in its portfolio.
Authentic Brands is a privately held company headquartered in New York, New York, United States, founded in 2010. Brandtree records 6 brands under its control.
Authentic Brands buys trademarks rather than businesses. It owns the names and licenses them to operators who actually make and sell the products, so a shop with its brand above the door is usually run by someone else entirely. It also owns the estates of several dead celebrities.
Brandtree records a controlling owner for 2,550 brands that began in the United States.
479 of them (19%) are now controlled by a company headquartered in another country; Eddie Bauer is not one of them.
Authentic Brands acquired Eddie Bauer, the outdoor company whose founder patented the quilted down jacket in 1940 after nearly dying of hypothermia. The price was not disclosed, and the brand is licensed to operators rather than run by its owner.
The parent company of Eddie Bauer is Authentic Brands, a privately held company headquartered in the United States.
Is Eddie Bauer American?
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Yes. Eddie Bauer originated in the United States in 1920 and its owner, Authentic Brands, is also headquartered in the United States.
When did Authentic Brands buy Eddie Bauer?
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Authentic Brands completed its acquisition of Eddie Bauer on 1 March 2021, after announcing the deal on 1 March 2021. The price was not disclosed.
Who owned Eddie Bauer before Authentic Brands?
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Eddie Bauer was an independent company from its founding in 1920 in Seattle, Washington until Authentic Brands acquired it in 2021.
Is Eddie Bauer still owned by Authentic Brands?
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Yes. As of 16 September 2026, Eddie Bauer is still owned by Authentic Brands. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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