Champion, an apparel brand, is owned by Authentic Brands (the United States), which acquired the brand on 30 September 2024 for $1.2 billion.[1][2] Champion was founded in 1919 in Rochester, New York and was independent until 2024.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Champion invented the hooded sweatshirt in the 1930s for labourers working in cold warehouses, and the reverse weave construction that stops it shrinking lengthways. Authentic Brands acquired it in 2024 for about $1.2 billion. Its reverse weave construction turns the fabric ninety degrees so shrinkage happens across the width rather than the length, which is why the garments keep their shape.
Authentic Brands is a privately held company headquartered in New York, New York, United States, founded in 2010. Brandtree records 6 brands under its control.
Authentic Brands buys trademarks rather than businesses. It owns the names and licenses them to operators who actually make and sell the products, so a shop with its brand above the door is usually run by someone else entirely. It also owns the estates of several dead celebrities.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Champion is not one of them.
Authentic Brands acquired Champion from Hanesbrands for about $1.2 billion. Champion had invented the hooded sweatshirt in the 1930s for labourers working in cold warehouses, and its reverse weave construction is still the reason the garments keep their shape.
The parent company of Champion is Authentic Brands, a privately held company headquartered in the United States.
Is Champion American?
⌄
Yes. Champion originated in the United States in 1919 and its owner, Authentic Brands, is also headquartered in the United States.
When did Authentic Brands buy Champion?
⌄
Authentic Brands completed its acquisition of Champion on 30 September 2024, after announcing the deal on 5 June 2024. The deal was valued at $1.2 billion (enterprise value).
Who owned Champion before Authentic Brands?
⌄
Champion was an independent company from its founding in 1919 in Rochester, New York until Authentic Brands acquired it in 2024.
Is Champion still owned by Authentic Brands?
⌄
Yes. As of 16 September 2026, Champion is still owned by Authentic Brands. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy