Reebok is owned by Authentic Brands (the United States), which acquired the brand on 8 March 2022 for €2.1 billion from Adidas.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Authentic Brands Group — about, Authentic Brands Group LLC. Last checked .
Reebok was founded in Bolton and outsold Nike in America through the 1980s aerobics boom. Adidas bought it in 2006 for €3.1 billion, never made it work, and sold it to Authentic Brands in 2021 for about €2.1 billion, a substantial loss.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Authentic Brands ownership tree →
See the full Authentic Brands brand portfolio (6) →
Authentic Brands controls 6 brands on Brandtree, 6 of them in apparel, footwear & accessories.
The 22 brands in athletic footwear on Brandtree belong to 18 owners. The largest is Servis, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ASICS | ASICS | 🇯🇵 Japan |
| New Balance | New Balance | 🇺🇸 United States |
| Jordan Brand | Nike | 🇺🇸 United States |
| ACE | Servis | 🇵🇰 Pakistan |
| FootJoy | Acushnet | 🇺🇸 United States |
| Adidas | Adidas | 🇩🇪 Germany |
| ANTA | Anta Sports | 🇨🇳 China |
| Brooks Running | Berkshire Hathaway | 🇺🇸 United States |
Authentic Brands is a privately held company headquartered in New York, New York, United States, founded in 2010. Brandtree records 6 brands under its control.
Authentic Brands buys trademarks rather than businesses. It owns the names and licenses them to operators who actually make and sell the products, so a shop with its brand above the door is usually run by someone else entirely. It also owns the estates of several dead celebrities.
Authentic Brands: full profile, brands and acquisition history →
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, Reebok among them.
Adidas sold Reebok to Authentic Brands Group for up to about €2.1 billion, having paid €3.1 billion for it in 2006. Adidas had been unable to grow the brand in fifteen years of ownership and wrote down its value repeatedly.
The parent company of Reebok is Authentic Brands, a privately held company headquartered in the United States.
Reebok originated in the United Kingdom in 1958, but it is owned today by Authentic Brands, which is headquartered in the United States. So Reebok is a British-origin brand under American ownership.
Authentic Brands completed its acquisition of Reebok on 8 March 2022, after announcing the deal on 12 August 2021. The deal was valued at €2.1 billion (enterprise value).
Yes. As of 16 September 2026, Reebok is still owned by Authentic Brands. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.
Brandtree needs to remember this choice and does not set any other cookie unless you accept.
If you choose “Accept all”, we also use Google Analytics cookies to count visits and see which pages help, so we can improve the site.
If you choose “Accept required”, no analytics cookie is set. Google Analytics still receives a cookieless ping with the page address and your IP address. No advertising is used either way. Privacy policy