Who owns ASOS Design?
ASOS Design is owned by ASOS (the United Kingdom, LSE: ASC).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: ASOS plc Annual Report 2025, 5 November 2025. Last checked .
Key facts
- Current owner
- ASOS plc reported
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 2016
- Category
- Apparel, footwear & accessories › Fashion apparel › Fast fashion
- Parent ticker
- LSE: ASC
- Last verified
- · 1 sources
About ASOS Design
ASOS Design is the retailer's own label and the largest brand it sells, sitting alongside hundreds of third-party ones on the same site. Own-label carries far better margins, which is why online retailers push it so hard. It also lets the retailer respond to a trend within weeks, since it controls the design and the supplier directly rather than waiting for a third-party brand to produce one.
Ownership timeline of ASOS Design
Where ASOS Design sits in ASOS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full ASOS ownership tree →
See the full ASOS brand portfolio (3) →
Other brands owned by ASOS
ASOS controls 3 brands on Brandtree, 3 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- Miss Selfridge (1966)
- Topshop (1964)
Other brands in fast fashion, and who owns them
ASOS has more brands in fast fashion on Brandtree than any other owner: 3 of 24.
| Brand | Owner | Owner based in |
|---|---|---|
| ONLY | Bestseller | 🇩🇰 Denmark |
| boohoo | Debenhams Group | 🇬🇧 United Kingdom |
| FOX | Fox Group | 🇮🇱 Israel |
| Reserved | LPP | 🇵🇱 Poland |
| Mr Price | Mr Price Group | 🇿🇦 South Africa |
| ROMWE | Shein | 🇸🇬 Singapore |
| Forever 21 | Authentic Brands | 🇺🇸 United States |
| Beau Monde by Giordano | Giordano | 🇭🇰 Hong Kong |
About the owner: ASOS
ASOS is a publicly listed company headquartered in London, United Kingdom, founded in 2000. Brandtree records 3 brands under its control, and it is listed as LSE: ASC.
ASOS was founded in 2000 as As Seen On Screen, selling copies of clothes worn by celebrities on television. It became one of the largest online-only fashion retailers in the world and bought several collapsed high street brands, keeping the names and abandoning the shops.
🇬🇧 ASOS Design and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; ASOS Design is not one of them.
- Alexander McQueen — Kering 🇫🇷
- Autograph — Marks & Spencer 🇬🇧
- Bravissimo — Wacoal 🇯🇵
- Burberry — Burberry 🇬🇧
- COS — H&M Group 🇸🇪
- Carvela — Steve Madden 🇺🇸
Frequently asked questions
Who is the parent company of ASOS Design?
The parent company of ASOS Design is ASOS, a publicly listed company headquartered in the United Kingdom.
Is ASOS Design British?
Yes. ASOS Design originated in the United Kingdom in 2016 and its owner, ASOS, is also headquartered in the United Kingdom.
Is ASOS Design still owned by ASOS?
Yes. As of 16 September 2026, ASOS Design is still owned by ASOS. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] ASOS plc Annual Report 2025 — ASOS plc, Annual report, published 5 November 2025; retrieved 16 September 2026.
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