Who owns ASOS Design?
ASOS Design is owned by ASOS (the United Kingdom, LSE: ASC).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- ASOS plc reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 2016
- Category
- Apparel, footwear & accessories › Fashion apparel › Fast fashion
- Parent ticker
- LSE: ASC
- Last verified
- · 1 sources
About ASOS Design
ASOS Design is the retailer's own label and the largest brand it sells, sitting alongside hundreds of third-party ones on the same site. Own-label carries far better margins, which is why online retailers push it so hard. It also lets the retailer respond to a trend within weeks, since it controls the design and the supplier directly rather than waiting for a third-party brand to produce one.
Ownership timeline of ASOS Design
Where ASOS Design sits in ASOS
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full ASOS ownership tree →
Other brands owned by ASOS
Latest news about ASOS Design
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Frequently asked questions
Who is the parent company of ASOS Design?
The parent company of ASOS Design is ASOS, a publicly listed company headquartered in the United Kingdom.
Is ASOS Design British?
Yes. ASOS Design originated in the United Kingdom in 2016 and its owner, ASOS, is also headquartered in the United Kingdom.
Is ASOS Design still owned by ASOS?
Yes. As of 8 September 2026, ASOS Design is still owned by ASOS. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] ASOS plc Annual Report 2025 — ASOS plc, Annual report, published 5 November 2025; retrieved 8 September 2026.
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