Who owns ONLY?
ONLY is owned by Bestseller (Denmark).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Brands | BESTSELLER, Bestseller A/S. Last checked .
Key facts
- Current owner
- Bestseller A/S reported
- Owner HQ
- 🇩🇰 Denmark, Brande
- Origin
- 🇩🇰 Denmark
- Founded
- 1995
- Category
- Apparel, footwear & accessories › Fashion apparel › Fast fashion
- Last verified
- · 1 sources
About ONLY
ONLY sells denim-led womenswear and sits alongside VERO MODA at a similar price point, aimed at a slightly different customer. Bestseller runs several such near-neighbours deliberately. Running near-identical brands side by side lets the group take more shelf space in a department store than any single label would be given.
Ownership timeline of ONLY
- Current owner Bestseller [1] reported
Where ONLY sits in Bestseller
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bestseller ownership tree →
See the full Bestseller brand portfolio (4) →
Other brands owned by Bestseller
Bestseller controls 4 brands on Brandtree, 4 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- JACK & JONES (1990)
- NAME IT (1986)
- VERO MODA (1987)
Other brands in fast fashion, and who owns them
The 24 brands in fast fashion on Brandtree belong to 16 owners. The largest is ASOS, with 3; Bestseller has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ASOS Design | ASOS | 🇬🇧 United Kingdom |
| boohoo | Debenhams Group | 🇬🇧 United Kingdom |
| FOX | Fox Group | 🇮🇱 Israel |
| Reserved | LPP | 🇵🇱 Poland |
| Mr Price | Mr Price Group | 🇿🇦 South Africa |
| ROMWE | Shein | 🇸🇬 Singapore |
| Forever 21 | Authentic Brands | 🇺🇸 United States |
| Beau Monde by Giordano | Giordano | 🇭🇰 Hong Kong |
About the owner: Bestseller
Bestseller is a family-owned company headquartered in Brande, Denmark, founded in 1975. Brandtree records 4 brands under its control.
Bestseller is a Danish family company that owns several brands found in high streets across Europe, and is far less known than any of them. Its owner is among the largest shareholders in ASOS and Zalando, so the group holds stakes in the platforms that sell its clothes.
🇩🇰 ONLY and other Danish brands
Brandtree records a controlling owner for 104 brands that began in Denmark. 25 of them (24%) are now controlled by a company headquartered in another country; ONLY is not one of them.
- Georg Jensen — Fiskars Group 🇫🇮
- Lyngsøe Rainwear — Hultafors Group 🇸🇪
- Organic Basics — Delta Galil 🇮🇱
- PANDORA ESSENCE — Pandora 🇩🇰
- Skagen — Fossil Group 🇺🇸
- VRS — Salling Group 🇩🇰
Frequently asked questions
Who is the parent company of ONLY?
The parent company of ONLY is Bestseller, a family-owned company headquartered in Denmark.
Is ONLY Danish?
Yes. ONLY originated in Denmark in 1995 and its owner, Bestseller, is also headquartered in Denmark.
Is ONLY still owned by Bestseller?
Yes. As of 16 September 2026, ONLY is still owned by Bestseller. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Brands | BESTSELLER — Bestseller A/S, Official document; retrieved 28 September 2026.
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