Who owns NAME IT?
NAME IT is owned by Bestseller (Denmark).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Brands | BESTSELLER, Bestseller A/S. Last checked .
Key facts
- Current owner
- Bestseller A/S reported
- Owner HQ
- 🇩🇰 Denmark, Brande
- Origin
- 🇩🇰 Denmark
- Founded
- 1986
- Category
- Apparel, footwear & accessories › Fashion apparel › Casual & denim
- Last verified
- · 1 sources
About NAME IT
NAME IT sells children's clothing and is among the larger childrenswear chains in northern Europe. Children grow out of clothes quickly, which makes the category unusually resilient to downturns. Bestseller owns it, and the brand sells largely through the group's own multi-brand stores rather than through standalone childrenswear shops.
Ownership timeline of NAME IT
- Current owner Bestseller [1] reported
Where NAME IT sits in Bestseller
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Bestseller ownership tree →
See the full Bestseller brand portfolio (4) →
Other brands owned by Bestseller
Bestseller controls 4 brands on Brandtree, 4 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
- JACK & JONES (1990)
- ONLY (1995)
- VERO MODA (1987)
Other brands in casual & denim, and who owns them
The 133 brands in casual & denim on Brandtree belong to 59 owners. The largest is Azzas 2154, with 8; Bestseller has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Fábula | Azzas 2154 | 🇧🇷 Brazil |
| Carter's | Carter's | 🇺🇸 United States |
| Duck Head | Oxford Industries | 🇺🇸 United States |
| Cortefiel | Tendam | 🇪🇸 Spain |
| & Other Stories | H&M Group | 🇸🇪 Sweden |
| Bershka | Inditex | 🇪🇸 Spain |
| GU | Fast Retailing | 🇯🇵 Japan |
| BSX | Giordano | 🇭🇰 Hong Kong |
About the owner: Bestseller
Bestseller is a family-owned company headquartered in Brande, Denmark, founded in 1975. Brandtree records 4 brands under its control.
Bestseller is a Danish family company that owns several brands found in high streets across Europe, and is far less known than any of them. Its owner is among the largest shareholders in ASOS and Zalando, so the group holds stakes in the platforms that sell its clothes.
🇩🇰 NAME IT and other Danish brands
Brandtree records a controlling owner for 104 brands that began in Denmark. 25 of them (24%) are now controlled by a company headquartered in another country; NAME IT is not one of them.
- Georg Jensen — Fiskars Group 🇫🇮
- Lyngsøe Rainwear — Hultafors Group 🇸🇪
- Organic Basics — Delta Galil 🇮🇱
- PANDORA ESSENCE — Pandora 🇩🇰
- Skagen — Fossil Group 🇺🇸
- VRS — Salling Group 🇩🇰
Frequently asked questions
Who is the parent company of NAME IT?
The parent company of NAME IT is Bestseller, a family-owned company headquartered in Denmark.
Is NAME IT Danish?
Yes. NAME IT originated in Denmark in 1986 and its owner, Bestseller, is also headquartered in Denmark.
Is NAME IT still owned by Bestseller?
Yes. As of 16 September 2026, NAME IT is still owned by Bestseller. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Brands | BESTSELLER — Bestseller A/S, Official document; retrieved 28 September 2026.
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