Brandtree

Who owns NAME IT?

NAME IT is owned by Bestseller (Denmark).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Bestseller A/S reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇩🇰 Denmark, Brande
Origin
🇩🇰 Denmark
Founded
1986
Category
Apparel, footwear & accessoriesFashion apparelCasual & denim
Last verified
· 1 sources

About NAME IT

NAME IT sells children's clothing and is among the larger childrenswear chains in northern Europe. Children grow out of clothes quickly, which makes the category unusually resilient to downturns. Bestseller owns it, and the brand sells largely through the group's own multi-brand stores rather than through standalone childrenswear shops.

Ownership timeline of NAME IT

Owners of NAME IT from 1986 to 2026 Bestseller 1986–present Bestseller 1990200020102020
  1. 1986 – present Bestseller [1] reported

Where NAME IT sits in Bestseller

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where NAME IT sits in Bestseller Tree of 4 brands under Bestseller. Bestseller NAME IT JACK & JONES ONLY VERO MODA

Open the full Bestseller ownership tree →

Other brands owned by Bestseller in apparel, footwear & accessories

See the full Bestseller brand portfolio (4) →

Latest news about NAME IT

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Frequently asked questions

Who is the parent company of NAME IT?

The parent company of NAME IT is Bestseller, a family-owned company headquartered in Denmark.

Is NAME IT Danish?

Yes. NAME IT originated in Denmark in 1986 and its owner, Bestseller, is also headquartered in Denmark.

Is NAME IT still owned by Bestseller?

Yes. As of 8 September 2026, NAME IT is still owned by Bestseller. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Bestseller — about us — Bestseller A/S, Official document; retrieved 8 September 2026.

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