Heartland: brands it owns and its ownership tree
Heartland is a family-owned company headquartered in Aarhus, Denmark that owns 4 consumer brands through 1 subsidiary.[1]
HEARTLAND A/S describes itself in its annual report for 1 August 2024 to 31 July 2025 as a holding and investment company founded by the Holch Povlsen family, with its address at Store Torv 1, 8000 Aarhus C. The report names Anders Holch Povlsen as chair of the board and as majority owner. It says HEARTLAND owns 100 percent of BESTSELLER, 73 percent of nemlig.com, 67 percent of NORMAL and 57 percent of Whiteaway Group, and its group chart shows BESTSELLER A/S held at 100% through BESTSELLER United A/S.
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Company facts
- Legal name
- HEARTLAND A/S (also HEARTLAND)
- Type
- family-owned company · see all family-owned company owners
- Headquarters
- 🇩🇰 Aarhus, Denmark
- Last verified
- · 3 sources
Heartland in numbers
- Heartland owns 4 consumer brands tracked here across 1 top-level categories; the largest is apparel, footwear & accessories with 4 brands.[1]
- Brands are held through 1 recorded subsidiaries.
Everything Heartland owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Bestseller · 4 brands
Full-screen interactive tree →
Brand portfolio by category
Subsidiaries and holding entities
| Entity | Stake | Jurisdiction | Since | Source |
|---|---|---|---|---|
| Bestseller A/S | 100% | Denmark | — | [1][3] |
Frequently asked questions
What brands does Heartland own?
Heartland owns 4 consumer brands tracked here, including VERO MODA, NAME IT, JACK & JONES and ONLY.
Is Heartland a Danish company?
Yes. Heartland is headquartered in Aarhus, Denmark.
Who owns Heartland?
Heartland is privately held. HEARTLAND A/S describes itself in its annual report for 1 August 2024 to 31 July 2025 as a holding and investment company founded by the Holch Povlsen family, with its address at Store Torv 1, 8000 Aarhus C. The report names Anders Holch Povlsen as chair of the board and as majority owner.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] HEARTLAND Annual Report 2024/25 — HEARTLAND A/S, Annual report; retrieved 8 November 2026.
- [2] Brands | BESTSELLER — Bestseller A/S, Official document; retrieved 28 September 2026.
- [3] BESTSELLER Annual Report 1 August 2024 to 31 July 2025 — BESTSELLER A/S, Annual report; retrieved 8 November 2026.
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