Who owns Reserved?
Reserved is owned by LPP (Poland, WSE: LPP), which has owned the brand since 1998.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: LPP — our brands, LPP SA. Last checked .
Key facts
- Current owner
- LPP SA reported
- Owned since
- Owner HQ
- 🇵🇱 Poland, Gdańsk
- Origin
- 🇵🇱 Poland
- Founded
- 1998
- Category
- Apparel, footwear & accessories › Fashion apparel › Fast fashion
- Parent ticker
- WSE: LPP
- Last verified
- · 1 sources
About Reserved
Reserved is LPP's flagship brand, established in Poland in 1998, and the company calls it the leader in Central and Eastern Europe. It sells collections for everyday wear and for occasions that call for something dressier, trading from stores in 25 countries and reaching customers online in 35 markets across the European Union, Ukraine, the Middle East and Kazakhstan. LPP says 38 per cent of its current collections meet its environmental criteria.
Ownership timeline of Reserved
Where Reserved sits in LPP
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full LPP ownership tree →
See the full LPP brand portfolio (6) →
Other brands owned by LPP
LPP controls 6 brands on Brandtree, 5 of them in apparel, footwear & accessories.
Also in apparel, footwear & accessories
Other brands in fast fashion, and who owns them
The 24 brands in fast fashion on Brandtree belong to 16 owners. The largest is ASOS, with 3; LPP has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ASOS Design | ASOS | 🇬🇧 United Kingdom |
| boohoo | Debenhams Group | 🇬🇧 United Kingdom |
| FOX | Fox Group | 🇮🇱 Israel |
| ONLY | Heartland | 🇩🇰 Denmark |
| Mr Price | Mr Price Group | 🇿🇦 South Africa |
| ROMWE | Shein | 🇸🇬 Singapore |
| Forever 21 | Authentic Brands | 🇺🇸 United States |
| Beau Monde by Giordano | Giordano | 🇭🇰 Hong Kong |
About the owner: LPP
LPP is a publicly listed company headquartered in Gdańsk, Poland, founded in 1991. Brandtree records 6 brands under its control, and it is listed as WSE: LPP.
LPP is a Polish clothing company founded in Gdańsk in 1991, which still calls itself a Polish family company and says that in a little over thirty years it built from the ground up the largest fashion company in Central and Eastern Europe. It designs and sells clothing through five brands — Reserved, Cropp, House, Mohito and Sinsay — across 46 markets, with shops in 35 countries and more than 3,700 stores in total, and it has been listed on the Warsaw Stock Exchange main market since 2001.
🇵🇱 Reserved and other Polish brands
Brandtree records a controlling owner for 91 brands that began in Poland. 18 of them (20%) are now controlled by a company headquartered in another country; Reserved is not one of them.
Frequently asked questions
Who is the parent company of Reserved?
The parent company of Reserved is LPP, a publicly listed company headquartered in Poland.
Is Reserved Polish?
Yes. Reserved originated in Poland in 1998 and its owner, LPP, is also headquartered in Poland.
Since when has LPP owned Reserved?
LPP has owned Reserved since 1998.
Is Reserved still owned by LPP?
Yes. As of 16 September 2026, Reserved is still owned by LPP. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] LPP — our brands — LPP SA, Official document; retrieved 16 September 2026.
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