Who owns Allegro?
Allegro, a digital brand, is owned by Allegro.eu S.A. (Poland).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Annual Report of Allegro.eu S.A. Group for the year ended 31 December 2025, 12 March 2026. Last checked .
Key facts
- Current owner
- Allegro.eu S.A. reported
- Owner HQ
- 🇵🇱 Poland, Poznań
- Origin
- 🇵🇱 Poland
- Category
- Internet & digital › Online commerce › Marketplaces
- Last verified
- · 1 sources
About Allegro
Allegro.pl is the leading online marketplace in Poland, where independent selling partners list new products for consumers and businesses, and Allegro earns commission and advertising fees on the sales. In 2025 it carried the Group to roughly PLN 70 billion of gross merchandise value. A small first-party retail operation makes up only about one per cent of that volume.
Ownership timeline of Allegro
Where Allegro sits in Allegro
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Allegro ownership tree →
See the full Allegro brand portfolio (8) →
Other brands owned by Allegro
Allegro controls 8 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
- Allegro.cz (2023)
- Allegro.hu (2024)
- Allegro.sk (2024)
- Ceneo.pl
- eBilet
Other brands in marketplaces, and who owns them
The 50 brands in marketplaces on Brandtree belong to 21 owners. The largest is Alibaba, with 7; Allegro has 6.
| Brand | Owner | Owner based in |
|---|---|---|
| 1688.com | Alibaba | 🇭🇰 Hong Kong |
| anibis.ch | SMG Swiss Marketplace Group | 🇨🇭 Switzerland |
| carsales | CAR Group | 🇦🇺 Australia |
| Kaspi.kz | Kaspi.kz | 🇰🇿 Kazakhstan |
| Duo Duo Grocery | PDD Holdings | 🇮🇪 Ireland |
| Depop | eBay | 🇺🇸 United States |
| Estante Virtual | Magalu | 🇧🇷 Brazil |
| Mercado Envíos | MercadoLibre | 🇺🇾 Uruguay |
About the owner: Allegro
Allegro is a publicly listed company headquartered in Poznań, Poland. Brandtree records 8 brands under its control.
Allegro.eu is a Luxembourg-incorporated holding company whose core business is Allegro.pl, the leading online marketplace in Poland. Listed on the Warsaw Stock Exchange since 12 October 2020, it also runs marketplaces in the Czech Republic, Slovakia and Hungary, a consumer-finance arm, a parcel-delivery network, the ticketing site eBilet and the price-comparison site Ceneo.pl. Its 2025 gross merchandise value came to about PLN 70 billion.
🇵🇱 Allegro and other Polish brands
Brandtree records a controlling owner for 91 brands that began in Poland. 18 of them (20%) are now controlled by a company headquartered in another country; Allegro is not one of them.
- Cyberpunk 2077 — CD PROJEKT RED 🇵🇱
- Delio (Poland) — Żabka Group 🇱🇺
- MODIVO — MODIVO 🇵🇱
- home.pl — IONOS 🇩🇪
- AKUKU! — Colian 🇵🇱
- Amica — Amica 🇵🇱
Frequently asked questions
Who is the parent company of Allegro?
The parent company of Allegro is Allegro.eu S.A., a publicly listed company headquartered in Poland.
Is Allegro Polish?
Yes. Allegro originated in Poland and its owner, Allegro.eu S.A., is also headquartered in Poland.
Is Allegro still owned by Allegro.eu S.A.?
Yes. As of 10 October 2026, Allegro is still owned by Allegro.eu S.A. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Annual Report of Allegro.eu S.A. Group for the year ended 31 December 2025 — Allegro.eu S.A., Annual report, published 12 March 2026; retrieved 10 October 2026.
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