Who owns the online commerce brands?
20 online commerce brands tracked here are owned by 9 companies; the three largest owners, DoorDash, Uber and Etsy, control 11 of them (55%) as of Sep 2026.
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20
brands
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9
owning companies
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55%
held by top 3 owners
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3
foreign-owned brands · origin ≠ owner HQ
Biggest owners of online commerce brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | DoorDash | 🇺🇸 United States | 4 | Caviar, DashMart, DoorDash, Wolt |
| 2 | Uber | 🇺🇸 United States | 4 | Drizly, Postmates, Uber, Uber Eats |
| 3 | Etsy | 🇺🇸 United States | 3 | Depop, Etsy, Reverb |
| 4 | Zillow | 🇺🇸 United States | 3 | StreetEasy, Trulia, Zillow |
| 5 | Amazon | 🇺🇸 United States | 2 | Amazon.com, Zappos |
| 6 | Alphabet | 🇺🇸 United States | 1 | Google Play |
| 7 | Richemont | 🇨🇭 Switzerland | 1 | Net-a-Porter |
| 8 | eBay | 🇺🇸 United States | 1 | eBay |
| 9 | News Corp | 🇺🇸 United States | 1 | realtor.com |
All online commerce brands and their owners
| Brand | Owner | Since | Origin |
|---|---|---|---|
| Amazon.com | Amazon | — | 🇺🇸 United States |
| Caviar | DoorDash | 2019 | 🇺🇸 United States |
| DashMart | DoorDash | — | 🇺🇸 United States |
| Depop | Etsy | 2021 | 🇬🇧 United Kingdom |
| DoorDash | DoorDash | — | 🇺🇸 United States |
| Drizly | Uber | 2021 | 🇺🇸 United States |
| eBay | eBay | — | 🇺🇸 United States |
| Etsy | Etsy | — | 🇺🇸 United States |
| Google Play | Alphabet | — | 🇺🇸 United States |
| Net-a-Porter | Richemont | 2010 | 🇬🇧 United Kingdom |
| Postmates | Uber | 2020 | 🇺🇸 United States |
| realtor.com | News Corp | — | 🇺🇸 United States |
| Reverb | Etsy | 2019 | 🇺🇸 United States |
| StreetEasy | Zillow | 2013 | 🇺🇸 United States |
| Trulia | Zillow | 2015 | 🇺🇸 United States |
| Uber | Uber | — | 🇺🇸 United States |
| Uber Eats | Uber | — | 🇺🇸 United States |
| Wolt | DoorDash | 2022 | 🇫🇮 Finland |
| Zappos | Amazon | 2009 | 🇺🇸 United States |
| Zillow | Zillow | — | 🇺🇸 United States |