Who owns the online commerce brands?
160 online commerce brands tracked here are owned by 65 companies; the three largest owners, SMG Swiss Marketplace Group, Alibaba and Kaspi.kz, control 24 of them (15%) as of Oct 2026.
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160
brands
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65
owning companies
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15%
held by top 3 owners
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48
foreign-owned brands · origin ≠ owner HQ