Zillow: brands it owns and its ownership tree
Zillow (NASDAQ: ZG) is a publicly listed company headquartered in Seattle, Washington, United States that owns 3 consumer brands.[1][2]
Zillow was founded in 2006 by two Expedia executives and made American house prices public in a way they had not been before, through an automated estimate it calls the Zestimate. Its attempt to buy and flip houses itself lost more than $800 million and was shut down in 2021.
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brands owned
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divestitures recorded
Company facts
- Legal name
- Zillow Group, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Seattle, Washington, United States
- Founded
- 2006
- Tickers
- NASDAQ: ZG
- Revenue
- $2.58 billion (2025)[2]
- SEC CIK
- 0001617640
- Website
- www.zillowgroup.com
- Last verified
- · 2 sources
What Zillow's annual report says about its business
Read from Zillow's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Acquisitions and disposals named in the filing
- Acquired: Enchant, LLC, d/b/a Follow Up Boss (December 2023).
For example, in recent years we have acquired various entities, including Enchant, LLC, d/b/a Follow Up Boss in December 2023.
Zillow in numbers
- Zillow owns 3 consumer brands tracked here across 1 top-level categories; the largest is internet & digital with 3 brands.[1]
Zillow financial history
Headline figures from Zillow's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025. Revenue moved from $1.62bn to $2.58bn, an average of 9.7% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| $2.58bn | $-34,000,000 | -1.3% | $23m | $5.68bn | — | 10-K | |
| $2.24bn | $-197,000,000 | -8.8% | $-112,000,000 | $5.83bn | — | 10-K | |
| $1.95bn | $-270,000,000 | -13.9% | $-158,000,000 | $6.65bn | — | 10-K | |
| $1.96bn | $-93,000,000 | -4.7% | $-101,000,000 | $6.56bn | — | 10-K | |
| $2.13bn | $239m | 11.2% | $-528,000,000 | $10.7bn | $1.32bn | 10-K | |
| $1.62bn | $109m | 6.7% | $-162,000,000 | $7.49bn | $1.61bn | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Zillow owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Zillow in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 2549002XEELQDIR6FU05
- Registered name
- ZILLOW GROUP, INC. (US)
- Registration status
- Issued · record updated 26 December 2025
- Parent
- None named: it reports that no person or entity controls it.
- Retrieved
- · GLEIF record (JSON)
Zillow SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Regulation FD disclosure; Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition; Departure or appointment of directors or officers | |
| 8-K | Results of a shareholder vote; Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Regulation FD disclosure; Other events | |
| 8-K | Results of operations and financial condition | |
| 8-K | Entry into a material agreement; Creation of a direct financial obligation | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition |
Latest news about Zillow
- FTC Secures Order Resolving Antitrust Concerns with Zillow-Redfin Agreement — ftc.gov, · regulatory
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
What brands does Zillow own?
Zillow owns 3 consumer brands tracked here, including Trulia, StreetEasy and Zillow.
Is Zillow an American company?
Yes. Zillow is headquartered in Seattle, Washington, United States and was founded in 2006.
Who owns Zillow?
Zillow is a publicly listed company owned by its shareholders; it trades as ZG on the NASDAQ.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Zillow Group, Inc. Annual Report on Form 10-K filed 2026-02-11 — SEC EDGAR, SEC Form 10-K, published 11 February 2026; retrieved 16 September 2026.
- [2] Zillow Group, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 11 February 2026; retrieved 4 October 2026.
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