Who owns Birch Lane?
Birch Lane is owned by Wayfair (the United States, NYSE: W).[1]
Evidence: Wayfair Inc. Annual Report on Form 10-K filed 2026-02-19, SEC EDGAR, 19 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Wayfair Inc. verified
- Owner HQ
- 🇺🇸 United States, Boston, Massachusetts
- Origin
- 🇺🇸 United States
- Category
- Internet & digital › Online commerce › Online retail
- Parent ticker
- NYSE: W
- Last verified
- · 1 sources
About Birch Lane
Birch Lane is a storefront brand of Wayfair Inc. for traditional furniture and décor, described in the company's annual report as "Classic style for joyful living." It is one of six brands in what Wayfair calls its family of brands, each built around a different audience, and it sells to customers in the United States rather than in the international markets that the main Wayfair site serves.
Ownership timeline of Birch Lane
Where Birch Lane sits in Wayfair
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wayfair ownership tree →
See the full Wayfair brand portfolio (8) →
Other brands owned by Wayfair
Wayfair controls 8 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
Other brands in online retail, and who owns them
Wayfair has more brands in online retail on Brandtree than any other owner: 6 of 31.
| Brand | Owner | Owner based in |
|---|---|---|
| Época Cosméticos | Magalu | 🇧🇷 Brazil |
| Rakuten 24 | Rakuten | 🇯🇵 Japan |
| Amazon.com | Amazon | 🇺🇸 United States |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Freshippo | Alibaba | 🇭🇰 Hong Kong |
| Apohem | Axfood | 🇸🇪 Sweden |
| Cargills Online | Cargills | 🇱🇰 Sri Lanka |
About the owner: Wayfair
Wayfair is a publicly listed company headquartered in Boston, Massachusetts, United States. Brandtree records 8 brands under its control, and it is listed as NYSE: W.
Wayfair is an American online retailer of furniture, décor, housewares and home improvement products, based in Boston and listed on the New York Stock Exchange. Its 2025 annual report describes a selection of over 40 million products from approximately 20 thousand suppliers, sold through a family of storefront brands: Wayfair itself, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional. The United States produced 88 per cent of net revenue in 2025; the company also sells in Canada, the United Kingdom and Ireland, and announced its exit from Germany in January 2025. It operated 12 physical stores at the end of 2025, excluding outlets.
🇺🇸 Birch Lane and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Birch Lane is not one of them.
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Frequently asked questions
Who is the parent company of Birch Lane?
The parent company of Birch Lane is Wayfair, a publicly listed company headquartered in the United States.
Is Birch Lane American?
Yes. Birch Lane originated in the United States and its owner, Wayfair, is also headquartered in the United States.
Is Birch Lane still owned by Wayfair?
Yes. As of 3 October 2026, Birch Lane is still owned by Wayfair. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wayfair Inc. Annual Report on Form 10-K filed 2026-02-19 — SEC EDGAR, SEC Form 10-K, published 19 February 2026; retrieved 3 October 2026.
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