Who owns Mercury Row?
Mercury Row is owned by Wayfair (the United States, NYSE: W).[1]
Evidence: Wayfair Inc. Annual Report on Form 10-K filed 2026-02-19, SEC EDGAR, 19 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Wayfair Inc. verified
- Owner HQ
- 🇺🇸 United States, Boston, Massachusetts
- Origin
- 🇺🇸 United States
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- NYSE: W
- Last verified
- · 1 sources
About Mercury Row
Mercury Row is a house brand of Wayfair Inc., named in the company's annual report next to Three Posts as an example of the more than one hundred house brands it has built. They are labels applied to curated selections of furniture and décor on Wayfair's sites, refined by style and price point, and Mercury Row is a registered trademark belonging to the company.
How often Wayfair names Mercury Row in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Mercury Row
Where Mercury Row sits in Wayfair
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wayfair ownership tree →
See the full Wayfair brand portfolio (8) →
Other brands owned by Wayfair
Wayfair controls 8 brands on Brandtree, 2 of them in home, garden & diy.
Also in home, garden & diy
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Wayfair has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Wayfair
Wayfair is a publicly listed company headquartered in Boston, Massachusetts, United States. Brandtree records 8 brands under its control, and it is listed as NYSE: W.
Wayfair is an American online retailer of furniture, décor, housewares and home improvement products, based in Boston and listed on the New York Stock Exchange. Its 2025 annual report describes a selection of over 40 million products from approximately 20 thousand suppliers, sold through a family of storefront brands: Wayfair itself, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional. The United States produced 88 per cent of net revenue in 2025; the company also sells in Canada, the United Kingdom and Ireland, and announced its exit from Germany in January 2025. It operated 12 physical stores at the end of 2025, excluding outlets.
🇺🇸 Mercury Row and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Mercury Row is not one of them.
- 3 Day Blinds — Hunter Douglas 🇳🇱
- 7-Eleven — Seven & i 🇯🇵
- AMES — Griffon 🇺🇸
- AZEK Exteriors — James Hardie 🇮🇪
- Alamo Cement — Buzzi 🇮🇹
- American Olean — Mohawk 🇺🇸
Frequently asked questions
Who is the parent company of Mercury Row?
The parent company of Mercury Row is Wayfair, a publicly listed company headquartered in the United States.
Is Mercury Row American?
Yes. Mercury Row originated in the United States and its owner, Wayfair, is also headquartered in the United States.
Is Mercury Row still owned by Wayfair?
Yes. As of 3 October 2026, Mercury Row is still owned by Wayfair. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wayfair Inc. Annual Report on Form 10-K filed 2026-02-19 — SEC EDGAR, SEC Form 10-K, published 19 February 2026; retrieved 3 October 2026.
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