Who owns Wayfair?
Wayfair is owned by Wayfair Inc. (the United States, NYSE: W).[1]
Evidence: Wayfair Inc. Annual Report on Form 10-K filed 2026-02-19, SEC EDGAR, 19 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Wayfair Inc. verified
- Owner HQ
- 🇺🇸 United States, Boston, Massachusetts
- Origin
- 🇺🇸 United States, Boston, Massachusetts
- Category
- Internet & digital › Online commerce › Online retail
- Parent ticker
- NYSE: W
- Last verified
- · 1 sources
About Wayfair
Wayfair is the main storefront of Wayfair Inc. and, by the company's own account, produces a significant majority of its net revenue. It sells furniture, décor, housewares and home improvement products under the line "Every style. Every home." and is the only one of the group's sites that operates outside the United States, as Wayfair.ca in Canada, Wayfair.co.uk in the United Kingdom and Wayfair.ie in Ireland. The German site was closed after the company announced its exit from that market in January 2025.
Ownership timeline of Wayfair
Where Wayfair sits in Wayfair
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Wayfair ownership tree →
See the full Wayfair brand portfolio (8) →
Other brands owned by Wayfair
Wayfair controls 8 brands on Brandtree, 6 of them in internet & digital.
Also in internet & digital
Other brands in online retail, and who owns them
Wayfair has more brands in online retail on Brandtree than any other owner: 6 of 31.
| Brand | Owner | Owner based in |
|---|---|---|
| Época Cosméticos | Magalu | 🇧🇷 Brazil |
| Rakuten 24 | Rakuten | 🇯🇵 Japan |
| Amazon.com | Amazon | 🇺🇸 United States |
| eobuwie | MODIVO | 🇵🇱 Poland |
| Delio (Poland) | Żabka Group | 🇱🇺 Luxembourg |
| Freshippo | Alibaba | 🇭🇰 Hong Kong |
| Apohem | Axfood | 🇸🇪 Sweden |
| Cargills Online | Cargills | 🇱🇰 Sri Lanka |
About the owner: Wayfair
Wayfair is a publicly listed company headquartered in Boston, Massachusetts, United States. Brandtree records 8 brands under its control, and it is listed as NYSE: W.
Wayfair is an American online retailer of furniture, décor, housewares and home improvement products, based in Boston and listed on the New York Stock Exchange. Its 2025 annual report describes a selection of over 40 million products from approximately 20 thousand suppliers, sold through a family of storefront brands: Wayfair itself, AllModern, Birch Lane, Joss & Main, Perigold and Wayfair Professional. The United States produced 88 per cent of net revenue in 2025; the company also sells in Canada, the United Kingdom and Ireland, and announced its exit from Germany in January 2025. It operated 12 physical stores at the end of 2025, excluding outlets.
🇺🇸 Wayfair and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; Wayfair is not one of them.
- 2K — Take-Two 🇺🇸
- ALLBLK — AMC Networks 🇺🇸
- AOL — Apollo 🇺🇸
- Activision Blizzard — Microsoft 🇺🇸
- Airbnb — Airbnb 🇺🇸
- Allrecipes — IAC 🇺🇸
Frequently asked questions
Who is the parent company of Wayfair?
The parent company of Wayfair is Wayfair Inc., a publicly listed company headquartered in the United States.
Is Wayfair American?
Yes. Wayfair originated in the United States and its owner, Wayfair Inc., is also headquartered in the United States.
Is Wayfair still owned by Wayfair Inc.?
Yes. As of 3 October 2026, Wayfair is still owned by Wayfair Inc. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Wayfair Inc. Annual Report on Form 10-K filed 2026-02-19 — SEC EDGAR, SEC Form 10-K, published 19 February 2026; retrieved 3 October 2026.
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