Alibaba: brands it owns and its ownership tree
Alibaba (NYSE: BABA) is a publicly listed company headquartered in Hong Kong, Hong Kong that owns 14 consumer brands across 2 categories.[1][2]
Alibaba Group Holding Limited is a Cayman Islands holding company that files annual reports on Form 20-F; the business address on its SEC record is in Causeway Bay, Hong Kong, although its consumer platforms are run from China. Its own site says Alibaba.com, launched in 1999, was the first business of the group. It organises its businesses into China e-commerce, international digital commerce, cloud intelligence and other units. Lazada, Daraz, Ele.me and Alibaba Cloud are not listed as brands here because their country of origin is not stated on the group page or the product is not a consumer brand.
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brands owned
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2
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Alibaba Group Holding Limited (also Alibaba Group)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇭🇰 Hong Kong, Hong Kong
- Founded
- 1999
- Tickers
- NYSE: BABA
- Revenue
- CN¥1.02 trillion (2026)[2]
- SEC CIK
- 0001577552
- Website
- www.alibabagroup.com
- Last verified
- · 2 sources
What Alibaba's annual report says about its business
Read from Alibaba's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
Segments the filing names
- Alibaba China E-Commerce Group, Alibaba International Digital Commerce Group, Cloud Intelligence Group, All others:
Following this strategic re-alignment, for fiscal year 2026, our business segments are (1) Alibaba China E-Commerce Group, (2) Alibaba International Digital Commerce Group, (3) Cloud Intelligence Group and (4) All others.
Alibaba in numbers
- Alibaba owns 14 consumer brands tracked here across 2 top-level categories; the largest is internet & digital with 13 brands.[1]
- 14 of its brands originated outside Hong Kong.
Alibaba financial history
Headline figures from Alibaba's annual reports filed with the US Securities and Exchange Commission, in CNY as reported, fiscal years ending 2021–2026. Revenue moved from CN¥717.3bn to CN¥1023.7bn, an average of 7.4% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| CN¥1023.7bn | CN¥50.1bn | 4.9% | CN¥103.6bn | CN¥1909.6bn | — | 20-F | |
| CN¥996.3bn | CN¥140.9bn | 14.1% | CN¥130.1bn | CN¥1804.2bn | — | 20-F | |
| CN¥941.2bn | CN¥113.3bn | 12.0% | CN¥80bn | CN¥1764.8bn | — | 20-F | |
| CN¥868.7bn | CN¥100.4bn | 11.6% | CN¥72.8bn | CN¥1753bn | — | 20-F | |
| CN¥853.1bn | CN¥69.6bn | 8.2% | CN¥62.2bn | CN¥1695.6bn | — | 20-F | |
| CN¥717.3bn | CN¥89.7bn | 12.5% | CN¥150.6bn | CN¥1690.2bn | — | 20-F |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Alibaba owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Internet & digital (13)
Full portfolio, 14 brands, with sources → · Competitors by shared categories →
Recent changes to this record
Alibaba SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (amended), filed (20-F/A)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer |
Frequently asked questions
What brands does Alibaba own?
Alibaba owns 14 consumer brands tracked here, including Tmall, Taobao, Alibaba.com, 1688.com, Trendyol and AliExpress.
Is Alibaba a Hong Kong company?
Yes. Alibaba is headquartered in Hong Kong, Hong Kong and was founded in 1999.
Who owns Alibaba?
Alibaba is a publicly listed company owned by its shareholders; it trades as BABA on the NYSE.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Alibaba Group Holding Limited Annual Report on Form 20-F filed 2026-05-20 — SEC EDGAR, SEC Form 20-F, published 20 May 2026; retrieved 4 October 2026.
- [2] Alibaba Group Holding Limited: Form 20-F for the year ended 2026-03-31 (revenue) — SEC EDGAR, SEC Form 20-F, published 20 May 2026; retrieved 4 October 2026.
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