Who are Alibaba's biggest competitors?
On Brandtree, Alibaba's biggest competitors by shared categories are Alphabet, which shares 4 categories, such as marketplaces and maps & navigation; Yandex, which shares 4 categories, such as marketplaces; and Kaspi.kz, which shares 3 categories, such as marketplaces.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Alibaba controls 14 brands with a page here, across 8 categories; 261 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Alphabet | 4 | 33% | Marketplaces, Maps & navigation and Productivity & developer tools and 1 more |
| 2 | Yandex | 4 | 31% | Marketplaces, Maps & navigation and Search engines and 1 more |
| 3 | Kaspi.kz | 3 | 30% | Marketplaces, Online retail and Online travel agencies |
| 4 | MercadoLibre | 3 | 30% | Marketplaces, Online retail and Streaming video |
| 5 | Rakuten | 3 | 25% | Marketplaces, Online retail and Online travel agencies |
| 6 | Coupang | 3 | 33% | Marketplaces, Online retail and Streaming video |
| 7 | LY Corporation | 3 | 33% | Online retail, Online travel agencies and Search engines |
| 8 | NAVER | 3 | 27% | Marketplaces, Maps & navigation and Search engines |
| 9 | Turkcell | 3 | 25% | Marketplaces, Productivity & developer tools and Streaming video |
| 10 | Baidu | 3 | 21% | Productivity & developer tools, Maps & navigation and Search engines |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Alibaba and Alphabet: 4 shared categories
Alibaba and Yandex: 4 shared categories
| Category | Alibaba | Yandex |
|---|---|---|
| Marketplaces | 1688.com, Alibaba.com, AliExpress, Taobao, Tmall, Trendyol, Xianyu | Yandex Market |
| Maps & navigation | Amap | Yandex Maps |
| Search engines | Quark | Yandex Search |
| Streaming video | Youku | Kinopoisk |
Alibaba and Kaspi.kz: 3 shared categories
| Category | Alibaba | Kaspi.kz |
|---|---|---|
| Marketplaces | 1688.com, Alibaba.com, AliExpress, Taobao, Tmall, Trendyol, Xianyu | Kaspi.kz, Tap.az, Turbo.az |
| Online retail | Freshippo | Hepsiburada |
| Online travel agencies | Fliggy | Kaspi Travel |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Alibaba owns and the most overlapping owners on Brandtree.