Who owns the marketplaces brands?
60 marketplaces brands tracked here are owned by 28 companies; the three largest owners, Alibaba, Allegro and SMG Swiss Marketplace Group, control 19 of them (32%) as of Nov 2026.
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60
brands
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28
owning companies
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32%
held by top 3 owners
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25
foreign-owned brands · origin ≠ owner HQ