Brandtree

Who owns the marketplaces brands?

60 marketplaces brands tracked here are owned by 28 companies; the three largest owners, Alibaba, Allegro and SMG Swiss Marketplace Group, control 19 of them (32%) as of Nov 2026.

Treemap of marketplaces brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of marketplaces brands

#OwnerHQBrands in this categoryExamples
1Alibaba🇭🇰 Hong Kong71688.com, AliExpress, Alibaba.com, Taobao, Tmall and 2 more
2Allegro🇵🇱 Poland6Allegro, Allegro.cz, Allegro.hu, Allegro.sk, Ceneo.pl and 1 more
3SMG Swiss Marketplace Group🇨🇭 Switzerland6AutoScout24 (Switzerland), FinanceScout24, MotoScout24, Ricardo, anibis.ch and 1 more
4CAR Group🇦🇺 Australia5Encar, Trader Interactive, carsales, chileautos, webmotors
5Kaspi.kz🇰🇿 Kazakhstan4Kaspi.kz, Kolesa.kz, Tap.az, Turbo.az
6PDD Holdings🇮🇪 Ireland3Duo Duo Grocery, Pinduoduo, Temu
7Cars.com🇺🇸 United States2Cars.com, DealerClub
8eBay🇺🇸 United States2Depop, eBay
9Magalu🇧🇷 Brazil2Estante Virtual, Magalu
10Fiverr🇮🇱 Israel2Fiverr, Fiverr Pro
11MercadoLibre🇺🇾 Uruguay2Mercado Envíos, Mercado Libre
12Rakuten🇯🇵 Japan2Rakuma, Rakuten Ichiba
13Uzum🇺🇿 Uzbekistan2Uzum Avto, Uzum Market
14Żabka Group🇱🇺 Luxembourg1Dietly
15Nine🇦🇺 Australia1Drive
16Etsy🇺🇸 United States1Etsy
17Coupang🇺🇸 United States1Farfetch
18Alphabet🇺🇸 United States1Google Play
19Jumia🇩🇪 Germany1Jumia
20METRO🇩🇪 Germany1METRO MARKETS
21TBC Bank Group🇬🇪 Georgia1Myauto
22Snail🇺🇸 United States1NOIZ
23NAVER🇰🇷 South Korea1Poshmark
24Reverb IntermediateCo🇺🇸 United States1Reverb
25Sea🇸🇬 Singapore1Shopee
26ThredUp🇺🇸 United States1ThredUp
27Turkcell🇹🇷 Turkey1Turkcell Pasaj
28Yandex🇷🇺 Russia1Yandex Market

All marketplaces brands and their owners

BrandOwnerSinceOrigin
1688.comAlibaba—🇨🇳 China
Alibaba.comAlibaba—🇨🇳 China
AliExpressAlibaba—🇨🇳 China
AllegroAllegro—🇵🇱 Poland
Allegro.czAllegro—🇨🇿 Czech Republic
Allegro.huAllegro—🇭🇺 Hungary
Allegro.skAllegro—🇸🇰 Slovakia
anibis.chSMG Swiss Marketplace Group—🇨🇭 Switzerland
AutoScout24 (Switzerland)SMG Swiss Marketplace Group—🇨🇭 Switzerland
Cars.comCars.com2017🇺🇸 United States
carsalesCAR Group—🇦🇺 Australia
Ceneo.plAllegro—🇵🇱 Poland
chileautosCAR Group—🇨🇱 Chile
DealerClubCars.com2025🇺🇸 United States
DepopeBay2026🇬🇧 United Kingdom
DietlyŻabka Group—🇵🇱 Poland
DriveNine2019🇦🇺 Australia
Duo Duo GroceryPDD Holdings—🇨🇳 China
eBayeBay—🇺🇸 United States
eBiletAllegro—🇵🇱 Poland
EncarCAR Group—🇰🇷 South Korea
Estante VirtualMagalu2020🇧🇷 Brazil
EtsyEtsy—🇺🇸 United States
FarfetchCoupang2024🇬🇧 United Kingdom
FinanceScout24SMG Swiss Marketplace Group—🇨🇭 Switzerland
FiverrFiverr—🇮🇱 Israel
Fiverr ProFiverr—🇮🇱 Israel
Google PlayAlphabet—🇺🇸 United States
JumiaJumia—🇩🇪 Germany
Kaspi.kzKaspi.kz—🇰🇿 Kazakhstan
Kolesa.kzKaspi.kz2023🇰🇿 Kazakhstan
MagaluMagalu—🇧🇷 Brazil
Mercado EnvíosMercadoLibre—🇦🇷 Argentina
Mercado LibreMercadoLibre—🇦🇷 Argentina
METRO MARKETSMETRO—🇩🇪 Germany
MotoScout24SMG Swiss Marketplace Group—🇨🇭 Switzerland
MyautoTBC Bank Group—🇬🇪 Georgia
NOIZSnail—🇺🇸 United States
PinduoduoPDD Holdings—🇨🇳 China
PoshmarkNAVER2023🇺🇸 United States
RakumaRakuten—🇯🇵 Japan
Rakuten IchibaRakuten—🇯🇵 Japan
ReverbReverb IntermediateCo2025🇺🇸 United States
RicardoSMG Swiss Marketplace Group—🇨🇭 Switzerland
ShopeeSea—🇸🇬 Singapore
TaobaoAlibaba—🇨🇳 China
Tap.azKaspi.kz2019🇦🇿 Azerbaijan
TemuPDD Holdings—🇺🇸 United States
ThredUpThredUp—🇺🇸 United States
TmallAlibaba—🇨🇳 China
Trader InteractiveCAR Group—🇺🇸 United States
TrendyolAlibaba2018🇹🇷 Turkey
Turbo.azKaspi.kz2019🇦🇿 Azerbaijan
Turkcell PasajTurkcell—🇹🇷 Turkey
tutti.chSMG Swiss Marketplace Group—🇨🇭 Switzerland
Uzum AvtoUzum—🇺🇿 Uzbekistan
Uzum MarketUzum—🇺🇿 Uzbekistan
webmotorsCAR Group—🇧🇷 Brazil
XianyuAlibaba—🇨🇳 China
Yandex MarketYandex—🇷🇺 Russia

Recent marketplaces deals