Who owns the marketplaces brands?
13 marketplaces brands tracked here are owned by 6 companies; the three largest owners, Kaspi.kz, eBay and Etsy, control 8 of them (62%) as of Sep 2026.
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13
brands
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6
owning companies
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62%
held by top 3 owners
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5
foreign-owned brands · origin ≠ owner HQ
Biggest owners of marketplaces brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Kaspi.kz | 🇰🇿 Kazakhstan | 4 | Kaspi.kz, Kolesa.kz, Tap.az, Turbo.az |
| 2 | eBay | 🇺🇸 United States | 2 | Depop, eBay |
| 3 | Etsy | 🇺🇸 United States | 2 | Etsy, Reverb |
| 4 | MercadoLibre | 🇺🇾 Uruguay | 2 | Mercado Envíos, Mercado Libre |
| 5 | Uzum | 🇺🇿 Uzbekistan | 2 | Uzum Avto, Uzum Market |
| 6 | Alphabet | 🇺🇸 United States | 1 | Google Play |