Alphabet (NASDAQ: GOOGL) is a publicly listed company headquartered in Mountain View, California, United States that owns 13 consumer brands, and has 4 recorded transactions.[1][2]
Alphabet was created in 2015 as a holding company above Google, separating the search and advertising business from ventures such as Waymo and Verily. Google itself was founded in 1998 by two Stanford graduate students, and advertising against search results still produces the overwhelming majority of the group's revenue.
Read from Alphabet's latest annual filing[1]. Each line gives the sentence the filing uses, copied word for word.
In April 2025, the presiding judge issued a mixed decision in the DOJ case against us, ruling that neither our advertiser tools nor the DoubleClick and AdMeld acquisitions were anticompetitive, but that our publisher tools unfairly excluded rivals.
In 2025, we entered into definitive agreements to acquire Wiz, a leading cloud security platform, for $32.0 billion, and Intersect, a provider of data center and energy infrastructure solutions, for $4.8 billion in cash plus the assumption of debt.
Headline figures from Alphabet's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025.
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| — | $129bn | — | $132.2bn | $595.3bn | $46.5bn | 10-K | |
| $350bn | $112.4bn | 32.1% | $100.1bn | $450.3bn | $10.9bn | 10-K | |
| $307.4bn | $84.3bn | 27.4% | $73.8bn | $402.4bn | $11.9bn | 10-K | |
| $282.8bn | $74.8bn | 26.5% | $60bn | $365.3bn | — | 10-K | |
| $257.6bn | $78.7bn | 30.6% | $76bn | $359.3bn | — | 10-K | |
| $182.5bn | $41.2bn | 22.6% | $40.3bn | $319.6bn | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Full portfolio, 13 brands, with sources → · Competitors by shared categories →
Google acquired Fitbit for about $2.1 billion after a review lasting more than a year. The European Commission cleared it only against binding commitments not to use Fitbit health data for advertising and to keep rival wearables working with Android.
Google acquired Nest Labs for $3.2 billion in cash, buying a thermostat company founded by two former Apple engineers. The price startled the industry and marked Google's entry into hardware inside the home.
Google acquired the Israeli navigation app Waze for about $1.1 billion, keeping it as a separate product rather than folding it into Google Maps. Both apps still run side by side more than a decade later.
Google acquired YouTube for $1.65 billion in stock, twenty months after the video site was founded and while it still had no meaningful revenue. The price was widely criticised as reckless at the time.
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
| Filed | Form | What it declares |
|---|---|---|
| 8-K | Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers; Results of a shareholder vote | |
| 8-K | Entry into a material agreement; Material change to rights of security holders; Change to articles or bylaws | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Entry into a material agreement; Regulation FD disclosure; Other events | |
| 8-K | Other events | |
| 8-K | Other events | |
| 10-Q | Quarterly report | |
| 8-K | Results of operations and financial condition | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Departure or appointment of directors or officers | |
| 8-K | Departure or appointment of directors or officers |
Alphabet owns 13 consumer brands tracked here, including Google Search, Google Chrome, Android, Waymo, Waze and YouTube.
Yes. Alphabet is headquartered in Mountain View, California, United States and was founded in 1998.
Alphabet is a publicly listed company owned by its shareholders; it trades as GOOGL on the NASDAQ.
The most recent completed acquisition recorded here is Fitbit on 14 January 2021.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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