Brandtree

Who owns YouTube?

YouTube is owned by Alphabet (the United States, NASDAQ: GOOGL), which acquired the brand on 13 November 2006 for $1.65 billion.[1][2] YouTube was founded in 2005 in San Bruno, California and was independent until 2006.

Evidence: Alphabet Inc. Annual Report on Form 10-K filed 2026-02-05, SEC EDGAR, 5 February 2026. Verified from filings; last checked .

Key facts

Current owner
Alphabet Inc. verified
Owned since
· deal details
Acquisition price
$1.65 billion (equity value)
Previous owner
Independent (2005–2006)
Owner HQ
🇺🇸 United States, Mountain View, California
Origin
🇺🇸 United States, San Bruno, California
Founded
2005
Category
Internet & digital › Search & social › Video platforms
Parent ticker
NASDAQ: GOOGL
Last verified
· 2 sources

About YouTube

YouTube was founded in 2005 by three former PayPal employees and bought by Google the following year for $1.65 billion in stock, a price widely called reckless at the time. It is now the second most visited site in the world and a substantial business in its own right.

What Alphabet's annual report says about YouTube

Sentences about YouTube from Alphabet's latest annual filing[1], copied word for word.

How often Alphabet names YouTube in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.

Annual report filedTimes YouTube is named
202630
202532
202432

Ownership timeline of YouTube

Owners of YouTube over 2005 to 2026 Alphabet 2006–present Alphabet 20052010201520202025
  1. 2006 – present Alphabet — acquired 13 November 2006 [1][2] verified

Where YouTube sits in Alphabet

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where YouTube sits in Alphabet Tree of 13 brands under Alphabet. Alphabet YouTube Android Fitbit Gmail Google Chrome Google Cloud and 7 more

Open the full Alphabet ownership tree →

See the full Alphabet brand portfolio (13) →

Other brands owned by Alphabet

Alphabet controls 13 brands on Brandtree, 13 of them in internet & digital.

Also in internet & digital

All Alphabet brands →

Other brands in video platforms, and who owns them

The 18 brands in video platforms on Brandtree belong to 13 owners. The largest is Kuaishou, with 2.

BrandOwnerOwner based in
Haokan Baidu 🇨🇳 China
Douyin ByteDance 🇨🇳 China
Bigo Live JOYY 🇸🇬 Singapore
AcFun Kuaishou 🇨🇳 China
Kugou Live Tencent Music 🇨🇳 China
Twitch Amazon 🇺🇸 United States
Bilibili Bilibili 🇨🇳 China
Dailymotion Canal+ 🇫🇷 France

Every brand in video platforms and its owner →

About the owner: Alphabet

Alphabet is a publicly listed company headquartered in Mountain View, California, United States, founded in 1998. Brandtree records 13 brands under its control, and it is listed as NASDAQ: GOOGL.

Alphabet was created in 2015 as a holding company above Google, separating the search and advertising business from ventures such as Waymo and Verily. Google itself was founded in 1998 by two Stanford graduate students, and advertising against search results still produces the overwhelming majority of the group's revenue.

Alphabet: full profile, brands and acquisition history →

🇺🇸 YouTube and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; YouTube is not one of them.

All American brands and who owns them →

Deals involving YouTube

Acquisition closed

Alphabet acquires YouTube

Google acquired YouTube for $1.65 billion in stock, twenty months after the video site was founded and while it still had no meaningful revenue. The price was widely criticised as reckless at the time.

Value
$1.65bn
Seller
—
Regulatory
None recorded

Frequently asked questions

Who is the parent company of YouTube?

The parent company of YouTube is Alphabet, a publicly listed company headquartered in the United States.

Is YouTube American?

Yes. YouTube originated in the United States in 2005 and its owner, Alphabet, is also headquartered in the United States.

When did Alphabet buy YouTube?

Alphabet completed its acquisition of YouTube on 13 November 2006, after announcing the deal on 9 October 2006. The deal was valued at $1.65 billion.

Who owned YouTube before Alphabet?

YouTube was an independent company from its founding in 2005 in San Bruno, California until Alphabet acquired it in 2006.

Is YouTube still owned by Alphabet?

Yes. As of 9 October 2026, YouTube is still owned by Alphabet. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Alphabet Inc. Annual Report on Form 10-K filed 2026-02-05 — SEC EDGAR, SEC Form 10-K, published 5 February 2026; retrieved 16 September 2026.
  2. [2] Google Inc. Form 8-K — completion of acquisition of YouTube, Inc. — SEC EDGAR, SEC Form 8-K, published 13 November 2006; retrieved 16 September 2026.

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