Who owns Haokan?
Haokan is owned by Baidu (China, NASDAQ: BIDU).[1]
Evidence: Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17, SEC EDGAR, 17 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Baidu, Inc. verified
- Owner HQ
- 🇨🇳 China, Beijing
- Origin
- 🇨🇳 China
- Category
- Internet & digital › Search & social › Video platforms
- Parent ticker
- NASDAQ: BIDU HKEX: 9888
- Last verified
- · 1 sources
About Haokan
Haokan is Baidu's short-video app, carrying user-generated and professionally produced videos usually several minutes long, made in coordination with multi-channel networks. It sits in the company's Mobile Ecosystem alongside Baidu App and Baidu Post, one of the more than a dozen apps through which Baidu distributes content and sells advertising against it.
What Baidu's annual report says about Haokan
Sentences about Haokan from Baidu's latest annual filing[1], copied word for word.
Haokan offers a wide variety of user generated and professionally produced short videos, usually several minutes long, in coordination with MCNs (multiple channel network).
How often Baidu names Haokan in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Haokan
Where Haokan sits in Baidu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Baidu ownership tree →
See the full Baidu brand portfolio (14) →
Other brands owned by Baidu
Baidu controls 14 brands on Brandtree, 14 of them in internet & digital.
Also in internet & digital
Other brands in video platforms, and who owns them
The 18 brands in video platforms on Brandtree belong to 13 owners. The largest is Kuaishou, with 2; Baidu has 2.
About the owner: Baidu
Baidu is a publicly listed company headquartered in Beijing, China, founded in 2000. Brandtree records 14 brands under its control, and it is listed as NASDAQ: BIDU and HKEX: 9888.
Baidu describes itself as a leading AI company with a strong internet foundation. It was founded as a search engine business in 2000, incorporated in the Cayman Islands that January, and runs three main areas: a Mobile Ecosystem of more than a dozen apps built around Baidu App, an AI Cloud division, and intelligent driving, which includes the Apollo Go robotaxi service. Baidu General Business — the group excluding its separately listed video service iQIYI — contributed over 70 per cent of revenue in each of 2023, 2024 and 2025. Its shares trade on Nasdaq and, since March 2021, on the Hong Kong Stock Exchange.
🇨🇳 Haokan and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; Haokan is not one of them.
Frequently asked questions
Who is the parent company of Haokan?
The parent company of Haokan is Baidu, a publicly listed company headquartered in China.
Is Haokan Chinese?
Yes. Haokan originated in China and its owner, Baidu, is also headquartered in China.
Is Haokan still owned by Baidu?
Yes. As of 9 October 2026, Haokan is still owned by Baidu. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17 — SEC EDGAR, SEC Form 20-F, published 17 March 2026; retrieved 26 September 2026.
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