Who owns Baidu Post?
Baidu Post is owned by Baidu (China, NASDAQ: BIDU).[1]
Evidence: Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17, SEC EDGAR, 17 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Baidu, Inc. verified
- Owner HQ
- 🇨🇳 China, Beijing
- Origin
- 🇨🇳 China
- Category
- Internet & digital › Search & social › Social networks
- Parent ticker
- NASDAQ: BIDU HKEX: 9888
- Last verified
- · 1 sources
About Baidu Post
Baidu Post is a social platform built out of topical online communities, where users post text, images, audio and video and reply to the original curation. Baidu says it draws new users through close integration with search, and that it has been popular with celebrity fan groups, online gamers and readers of web novels discussing current trends.
Ownership timeline of Baidu Post
Where Baidu Post sits in Baidu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Baidu ownership tree →
See the full Baidu brand portfolio (14) →
Other brands owned by Baidu
Baidu controls 14 brands on Brandtree, 14 of them in internet & digital.
Also in internet & digital
Other brands in social networks, and who owns them
The 19 brands in social networks on Brandtree belong to 14 owners. The largest is Meta, with 3.
About the owner: Baidu
Baidu is a publicly listed company headquartered in Beijing, China, founded in 2000. Brandtree records 14 brands under its control, and it is listed as NASDAQ: BIDU and HKEX: 9888.
Baidu describes itself as a leading AI company with a strong internet foundation. It was founded as a search engine business in 2000, incorporated in the Cayman Islands that January, and runs three main areas: a Mobile Ecosystem of more than a dozen apps built around Baidu App, an AI Cloud division, and intelligent driving, which includes the Apollo Go robotaxi service. Baidu General Business — the group excluding its separately listed video service iQIYI — contributed over 70 per cent of revenue in each of 2023, 2024 and 2025. Its shares trade on Nasdaq and, since March 2021, on the Hong Kong Stock Exchange.
🇨🇳 Baidu Post and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; Baidu Post is not one of them.
Frequently asked questions
Who is the parent company of Baidu Post?
The parent company of Baidu Post is Baidu, a publicly listed company headquartered in China.
Is Baidu Post Chinese?
Yes. Baidu Post originated in China and its owner, Baidu, is also headquartered in China.
Is Baidu Post still owned by Baidu?
Yes. As of 26 September 2026, Baidu Post is still owned by Baidu. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17 — SEC EDGAR, SEC Form 20-F, published 17 March 2026; retrieved 26 September 2026.
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