Every brand Baidu owns

14 brands, sorted alphabetically. Brands with their own page link through; others are listed here with their source. See the company profile and ownership tree.

Brand	Category	Origin	Held via	Stake	Since	Confidence	Source
Apollo Go	Ride-hailing	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
Baidu Drive	Productivity & developer tools	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
Baidu Experience	Reference & knowledge	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
Baidu Knows	Reference & knowledge	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
Baidu Maps	Maps & navigation	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
Baidu Post	Social networks	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
Baidu Search	Search engines	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
Baidu Wenku	Productivity & developer tools	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
Baidu Wiki	Reference & knowledge	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
DuerOS	Operating systems & browsers	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
ERNIE Bot	Productivity & developer tools	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
Haokan	Video platforms	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
Xiaodu	Connected devices	🇨🇳 China	Direct	100%	—	verified	SEC EDGAR, Mar 2026
YY Live	Video platforms	🇨🇳 China	Direct	100%	2025	verified	SEC EDGAR, Mar 2026