Who owns Xiaodu?
Xiaodu is owned by Baidu (China, NASDAQ: BIDU).[1]
Evidence: Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17, SEC EDGAR, 17 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Baidu, Inc. verified
- Owner HQ
- 🇨🇳 China, Beijing
- Origin
- 🇨🇳 China
- Category
- Internet & digital › Platforms & devices › Connected devices
- Parent ticker
- NASDAQ: BIDU HKEX: 9888
- Trademark registrant
- BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO., LTD. (USPTO)
- Last verified
- · 2 sources
About Xiaodu
Xiaodu is the brand on Baidu's own smart home devices, chiefly smart displays and speakers running its DuerOS assistant. IDC ranked it first in smart display shipments in China for the first nine months of 2025. Baidu holds it through Smart Living Group, a majority-owned subsidiary that raised outside money in three rounds between 2020 and 2022.
What Baidu's annual report says about Xiaodu
Sentences about Xiaodu from Baidu's latest annual filing[1], copied word for word.
We may face challenges in connection with developing, manufacturing and marketing new Xiaodu smart products in response to changing customer requirements, new technologies and market competition.
The market for our Xiaodu smart products is characterized by rapidly changing technology, evolving industry standards, short product life cycles, frequent new product introductions, continual improvement in product price and performance characteristics, and price and feature sensitivity on the part of consumers and businesses.
If we are unable to develop, manufacture, market and introduce enhanced or new Xiaodu smart products in a timely manner in response to changing market conditions or customer requirements, including changing fashion trends and styles, it will materially adversely affect our business, revenue growth, financial condition and results of operations.
How often Baidu names Xiaodu in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Xiaodu
The USPTO record for the Xiaodu mark lists BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO., LTD. as the owner of record (serial number 88069429). That name matches the owner named above.[2]
Ownership timeline of Xiaodu
Where Xiaodu sits in Baidu
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Baidu ownership tree →
See the full Baidu brand portfolio (14) →
Other brands owned by Baidu
Baidu controls 14 brands on Brandtree, 14 of them in internet & digital.
Also in internet & digital
Other brands in connected devices, and who owns them
The 23 brands in connected devices on Brandtree belong to 13 owners. The largest is Garmin, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| fēnix | Garmin | 🇨🇭 Switzerland |
| Fitbit | Alphabet | 🇺🇸 United States |
| Arlo | Arlo Technologies | 🇺🇸 United States |
| Jiobit | Life360 | 🇺🇸 United States |
| Roku (streaming platform) | Roku | 🇺🇸 United States |
| Ring | Amazon | 🇺🇸 United States |
| Anker eufy | Anker Innovations | 🇨🇳 China |
| Wemo | FIT Hon Teng | 🇹🇼 Taiwan |
About the owner: Baidu
Baidu is a publicly listed company headquartered in Beijing, China, founded in 2000. Brandtree records 14 brands under its control, and it is listed as NASDAQ: BIDU and HKEX: 9888.
Baidu describes itself as a leading AI company with a strong internet foundation. It was founded as a search engine business in 2000, incorporated in the Cayman Islands that January, and runs three main areas: a Mobile Ecosystem of more than a dozen apps built around Baidu App, an AI Cloud division, and intelligent driving, which includes the Apollo Go robotaxi service. Baidu General Business — the group excluding its separately listed video service iQIYI — contributed over 70 per cent of revenue in each of 2023, 2024 and 2025. Its shares trade on Nasdaq and, since March 2021, on the Hong Kong Stock Exchange.
🇨🇳 Xiaodu and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; Xiaodu is not one of them.
Frequently asked questions
Who is the parent company of Xiaodu?
The parent company of Xiaodu is Baidu, a publicly listed company headquartered in China.
Is Xiaodu Chinese?
Yes. Xiaodu originated in China and its owner, Baidu, is also headquartered in China.
Is Xiaodu still owned by Baidu?
Yes. As of 9 October 2026, Xiaodu is still owned by Baidu. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Baidu, Inc. Annual Report on Form 20-F filed 2026-03-17 — SEC EDGAR, SEC Form 20-F, published 17 March 2026; retrieved 26 September 2026.
- [2] USPTO: XIAODU, serial 88069429 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
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